lisa li
Partner
About
Right after graduation, I joined the Credit Card Department of CITIC Group, a Fortune 500 company. Over 5 years, I led cross-border case investigations and collaborated with global branches frequently. This experience helped me develop core capabilities: efficiently connecting with partners from different countries and quickly resolving cross-cultural communication barriers, laying a solid foundation for subsequent cross-border business. Later, I spent 3 years in risk control at SF Express and a listed traditional Chinese medicine enterprise, fully responsible for supply chain risk inspection and end-to-end cooperation compliance. I not only identified potential cross-border risk points but also mastered the logic of "predicting in advance and avoiding risks proactively" — these have become my core advantages in foreign trade. In the past 2 years, I entered foreign trade by joining a factory with 15 years of acoustic technology R&D experience. The company holds multiple patents in architectural acoustics. Its products accurately meet needs like hotel sound insulation, office building noise reduction. Having served B-end customers from dozens of countries, we have rich practical experience in acoustic product foreign trade. For cooperative customers, my core value goes beyond "product connection" — it’s a "full-link solution and risk guarantee": 1. For new global B-end customers: I help you bypass "acoustic product technical screening blind spots" and quickly match customized solutions per your target market’s compliance requirements, avoiding late-stage product rework or compliance penalties, and saving selection time and trial-and-error costs. 2. For existing customers: With my risk control and cross-border collaboration experience, I follow every order step (production scheduling, quality control, logistics delivery) and predict potential risks in supply chain delays and payments in advance, reducing cooperation uncertainty. 3. For long-term cooperation customers: I link the factory’s R&D team to optimize products in line with your local market changes (e.g., new hotel sound insulation standards, office energy-saving & noise-reduction trends), helping you boost local competitiveness. Whether you’re a procurement manager needing architectural acoustic solutions or a foreign trade partner seeking stable, compliant acoustic product supply chains, feel free to connect anytime. I look forward to using my cross-border communication and risk control capabilities to help you access high-quality resources efficiently and start low-risk, high-value cooperation!
China
Shenzhen
Construction
B2B Marketing, Operational Risk Management, Business-to-Business (B2B), Business Operations
Experience

Partner
Guangzhou Hesheng Sound Insulation Technology Co., Ltd
佛山市
Mainly responsible for the development of international business within the company, expanding sales performance through various means: exhibitions, B2B platforms, active acquisition, etc., while providing subsequent product optimization suggestions and connecting with the market. Since taking office, international business sales have exceeded US$10 million in 2024 and have exceeded US$10 million by June 2025.

Founder and Sales Director
Shenzhen, Guangdong, China
Established a new company to produce and sell soundproof doors and windows, anti-theft doors and windows, fireproof doors and windows, and security doors and windows. Mainly responsible for the development of international trade business, integrating resources and formulating sales plans, establishing sales channels, and developing diversified international business.

Risk Management Director
Kangmei Pharmaceutical Group
Shenzhen, Guangdong, China
Mainly responsible for the risk management of factoring projects and payment business, conducting risk assessment, risk avoidance, and post-loan management.
lisa li's Contact Information
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