珮綺 楊

Owned EU eCommerce operations across B2B and B2C channels, driving market launches, pricing frameworks, and operational workflows across Germany, France, and Spain. - Launched EU B2B and Spain B2C official eCommerce stores, defining pricing frameworks and operational workflows - Drove up to 204% YoY GMV growth in Germany and Spain eShops through pricing optimization and cross-market execution - Owned margin control and operational accuracy across multiple markets - Built scalable SOPs covering logistics, finance, and customer service - Aligned IT, finance, product, and local teams to ensure stable multi-market operations - Delivered data-driven performance optimization using GA4 and conversion analysis

Drove eCommerce growth and digital marketing initiatives for beauty brands, focusing on customer acquisition, retention, and performance optimization through data-driven campaigns and cross-functional collaboration. - Drove 45% YoY revenue growth through buyer persona analysis, media optimization, and CRM campaigns - Increased customer retention by 32% by launching membership programs and quarterly VIP promotions - Grew LINE official account followers by 60% YoY via social and campaign planning - Managed paid media performance across Google Ads, Meta, and SEM channels - Planned annual growth roadmap and marketing budget allocation across paid media, social, and influencer channels

Drove multi-channel eCommerce strategy for footwear, defining channel-specific assortment and sales strategies to maximize performance across owned and marketplace platforms. - Defined channel-specific assortment, pricing, and promotional strategies across owned and marketplace platforms - Exceeded monthly sales targets by 5–20% by analyzing product performance and optimizing channel segmentation - Led promotional and pricing execution aligned with each channel’s customer profile and demand patterns - Coordinated with European marketing teams to align global brand messaging and campaign priorities - Supported quarterly demand forecasting and inventory planning based on channel-level sales insights - Partnered with brand and procurement teams to align product strategy, marketing objectives, and execution

Supported product marketing and content development for home appliance brands, focusing on clear product positioning and brand-aligned messaging. - Supported product positioning and target audience definition across home appliance brands -Developed clear messaging frameworks to differentiate products and strengthen brand perception - Enhanced product appeal through story-driven copywriting and visual content, including photography - Partnered closely with design teams to ensure marketing assets were aligned with overall brand identity - Supported campaign planning by translating product value propositions into consistent marketing content