李梦佳 Li

Responsible for Tencent Video Overseas version (WeTV) work of user/subscribers growth, channel partnership (telco, TV devices, mobile phone devices etc.), data analysis and marketing etc.

1. Making user growth strategy and plan, including paid user acquisition plan and data monitor, organic user growth strategy making in order to meet DAU, NU and core user actions goal for Bytedance overseas app; 2. Organic growth strategy making, including but not limit to ASO, SEO, user community and social media user growth 3. User data study and user survey, digging out the tipping point of retention rate growth, planning and implementing growth activities, exploring innovative growth methods including referral programs, retention rate tipping point events, growth hackers etc.

1. Leading VMate User Growth BD team, making VMate BD strategy, responsible for VMate user acquisition performance, using BD cooperation to boost NU, RR, video creation and video consumption growth; 2. Establishing mechanism of VMate publisher’s promotion, leading BD team to develop and maintain publishers, including media buy, DSP, OEMs, Apps etc. Studying media/publishers/market/users and using data-driven mindset to do user acquisition optimization and enhance promotion efficiency; 3. Researching user growth methodology and develop innovative user growth methods and cooperation independently. Successfully creating and leading the projects like video output, referral program, movie IP cooperation, co-branding cooperation, Processing live projects; 4. Based on market trends and product demand, leading BD team to establish strategic partnership with top players in industries, aligning with cross-functional teams to land key projects, successfully working with key partners like Google, Facebook, Paytm and Reliance Jio; 5. Key Achievement: maintaining lowest CPI among short video industry through BD skills and optimization; Leading Holi DAU Boost Project and achieve FY20 DAU goal 1 week in advance; Using 3 months to cooperate with all top OEMs in India in video output projects and bring 20 million free brand impression and daily 8,000 install for free;

1. Responsible for user acquisition of Alibaba and UC mobile applications globally, especially in South East Asian countries. The products include UC News, UC Browser, Aliexpress, 9apps, Vidmate. 2. Responsible for developing global especially SEA publishers, including ad network, app developers, sites, media buy, sideload, FOTA, preinstallation; 3. Responsible for making strategy for UC products' user acquisition, especially Vidmate and 9apps, including making user acquisition goals, budget; 4. Responsible for training Indonesian staff in the team: making overall plan of training personally; providing work-related skills training section; training staff in practice

1. Taking responsibility of making strategies of UC Products' user growth in Indonesia market; 2. Taking responsibility of establishing and managing Indonesia user growth team; 3. Taking responsibility of initiating, launching, coordinating, execuating key projects in Indonesia (eg. cooperation with local ISP, Wifi providers, major applications); 4. Taking responsibility of collecting, analysing Indonesia and global internet market trend and keep updated to HQ for decision-making.

Core Courses: European Union Politics and Economy, International Energy Safety Studies; GPA: 3.77/4.0 (Top 20%)

Core Courses：Introduction to International Politics and Economics, Professional English-Chinese Interpreting, Principles of Microeconomics GPA: 3.73/4.0 （Top 10%)

Core Courses: Conflict Management, Settlement and Resolutions, International Regimes and Organizations. GPA：4.0/4.0 (Top 10%)