林鍇源 Kai Lin

Responsible for building Columbia’s China Product Engine (CPE), establishing a scalable product system that connects global strategy with local market execution. Leads end-to-end product across Product Line Management (PLM), Product Development (PD), and Design, driving market-right assortments and local-for-local product initiatives for the China consumer. Defines category roles, assortment architecture, and franchise strategy to improve product clarity, productivity, and commercial performance. Partners with global product leadership to align on brand direction and innovation platforms, while shaping a China-relevant product expression that accelerates growth.

As the Head of Product Creation at NBA Atelier—a premium fashion initiative by the NBA in China—I led the end-to-end development of apparel, footwear, accessories, and seasonal planning across all product categories. This was a newly established brand positioned at the intersection of sports heritage and high-end streetwear. My role involved building and leading cross-functional teams while defining the creative direction and category strategy for a sophisticated, elevated collection tailored to the Chinese market. I played a key role in brand positioning, elevating NBA Atelier as a culturally relevant, design-forward label with higher-tier pricing and a strong urban identity. From conceptual design through to market launch, I was responsible for ensuring every product reflected the brand’s premium vision while staying authentic to the NBA’s global DNA.

As the Product Director of LNG—a newly established sub-brand under the Li-Ning Group—I was responsible for building the brand from the ground up. I led all product categories including footwear, apparel, accessories, seasonal planning, and retail store design, with full accountability across creative and commercial functions. I reported directly to Mr. Li-Ning and CEO Colin Li, working closely with the leadership team to shape the brand’s identity and elevate it within China’s highly competitive sportswear and lifestyle market. Our ambition was to position LNG as a culturally relevant, next-generation brand with a fresh design language, drawing from sport while pushing into fashion-forward expression. In this role, I built and led multidisciplinary teams across product creation, retail experience, and merchandising. I oversaw the full product lifecycle from concept to consumer, ensuring cohesion across channels and innovation in every category. Beyond product, I played a key role in defining LNG’s retail strategy and customer experience, leading store design efforts to reflect the brand’s elevated aesthetic and urban DNA. This role was a rare opportunity to work closely with the founders of a major global brand on something visionary and new.

As Head of Product Development at Semir Group, I reported directly to the GM and led a cross-functional team of over 300 across eight departments—including Planning, Product, Design, R&D, Fabric Innovation, Production, Footwear & Accessories, and Online Business. During my tenure, I spearheaded the creation of new agile development models, launching rapid product cycles that reduced time-to-market to as little as 10–20 days. I introduced a new premium basics line that achieved strong market validation with over 17,000 units ordered at launch by franchise partners. I also established Semir’s first Materials Innovation Centre, focused on elevating fabric and component development across the group. One of my key achievements was launching SMARTECH, a new outdoor-focused subline that quickly grew to represent 10% of overall sales volume—demonstrating clear consumer appetite for innovation in function and lifestyle crossover. In addition to product, I worked closely with the planning team to refresh Semir’s commercial strategy and identify new business opportunities, aligning creative output with retail demands and future growth.

As a founding member of FILA FUSION, I played a key role in establishing the brand from concept to national rollout. Positioned as a youth-focused fashion sub-brand under the FILA umbrella, FUSION launched with one store in 2017 and rapidly expanded to over 150 locations in 2018—becoming one of China’s most dynamic brand launches in sports fashion. Reporting directly to the GM, I led the design direction and brand strategy for both menswear and womenswear, managing a team of 8 designers and overseeing 350–400 SKUs per quarter. My responsibilities spanned from product strategy and seasonal planning to deep consumer and market research, aligning global trends with local preferences. I also drove innovation in materials, supported costing and production operations through regular factory visits, and worked closely with merchandising and sales teams to refine offer architecture based on commercial performance. This role was foundational in shaping my ability to balance creative vision with scalable growth—building a Gen-Z relevant brand from scratch, rooted in cultural fluency, retail success, and product excellence.

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