晓明 王
Deputy Directior of Overseas Influencer Marketing @ 北京交个朋友数码科技有限公司
About
More than 13 years experienced media marketing background and resources,proficient in online and offline integrated marketing, brand events and social platforms combined with in-depth content planning and operation, have a solid background in traditional media. Excellent team leadership and independent problem solving ability, strong coordination, communication and execution ability, able to foresee and make emergency plans, fully experienced on dealing with high-pressure multi-task environment In-depth insight into the international music and film industry, able to quick respond to characters, events, works and extended backgrounds, understand music copyright knowledge, input unique insights into projects. Excellent oral and written English skills,in process of French learning, and high level of cross-cultural communication skills Efficient handling of daily tasks, strong sense of responsibility and teamwork
China
Haidian District
Marketing & Advertising
照片拍摄, Marketing Campaign Strategies, 创意战略, 创意产业, 营销活动管理, 品牌开发, 国际客户, 组织技能, 活动管理, 协商, 客户满意度, 预测, 预算, 分析技能, 演讲技能, 客户关系管理, 策略, 时间管理, 问题解决, 客户服务管理
Experience

Deputy Directior of Overseas Influencer Marketing
Beijing, China
交个朋友海外(现更名为Ardo AI SSG): ·Overseas Influencer Marketing ·Content Creation ·Digital Marketing ·International Public Relations SSG ArdoAI is a leading AI-powered influencer marketing platform globally, empowering global brands to achieve rapid overseas growth. Our services cover global influencer marketing, PR, integrated marketing, offline multi-channel promotion, advertising, and overseas live streaming. We have 6M+ global influencers across 103 countries/regions (EU, NA, LATAM, SEA, CIS, JP&KR, MENA, etc.), partner with 2,000+ vertical media, and provide customized services in 27 languages. Our client portfolio spans diverse industries: tech & digital, smart home, automotive, baby & pet, fashion & beauty, sports & fitness, home renovation, outdoor energy storage, tools & instruments, cleaning & storage, mobile social apps, and global mobile games, etc.. We deliver precise localized market insights, connect brands with top global creators, offer full-lifecycle marketing strategy support, and provide solutions for brands to establish a long-term global presence.

Senior Integrated Marketing Manager 高级整合营销经理
北京泰谜思文化传媒有限公司
中国 北京市
- Job Description Integrated marketing projects of Mercedes-Benz, BMW, Audi etc. Management, budge and cost control. Integrate social marketing, content, online/offline event, brand exhibition/roadshow, video shooting business.Connection with platforms, KOLs, production houses... - Project Cases BMW JK8 POP ART CRUSING The famous artist Jeff Koons designed an art car for BMW based on its The 8 Series model. We did a social campaign with BMW official social accounts, KOLs, models, social media platforms and live streaming. Aligned with art museums in Beijing, pasted JK’s POP art wallpaper on the facades, the art car cruised streets of Beijing and stopped by these museums. BMW M2 TVC shooting and music sync purchase Coordinated with BMW M2 TVC shooting,and following social promoting. Total in charged of the music ‘The Last Goodbye’ by the Kills music sync purchase with Domino Publishing Co. Ltd.

Senior Client Project Manager
中国 北京
- Job Description Manage and maintain the clients, proposal, plan, execute, monitor, report, and finance payment. Work with teams including create, marketing, finance etc., and gathering media resources to meet client's promotion requires. Clients: LEXUS, Mercedes-Benz, OnePlus, Samsung, Honor... - Project Cases LEXUS 1 Million Campaign: Cover Story + Photo and Video Shooting Proposal with creative team to client till confirmed. Coordinate the entire photo and video shooting with all function teams (12 people shooting both photo and videos within 2 days). Make sure the sustaining promotion effective and accurate, including print media, online media and videos, the project achieved high commendations from LEXUS. Art of Takumi Exhibition, sponsored by LEXUS The exhibition of 'Art of Takumi' is the well known art IP of Modern Media Group, which is exclusive sponsored by LEXUS for 5 years, including design, art and crafts, digital technology. Delivering the brand core spirit to the audience through the form of art exhibition. Both in Ad and marketing role during the entire project, communicate, coordinate, push all sides, from March to December. Work close with art team, marketing, and different levels of confirm, communicate with LEXUS, agencies, vendors, venues... The exhibition project required to deal with various of parties careful and logically, media promote, marketing and vendors, client and agencies, finance payment, art works and cars delivery & display, artists and designers, performers, media conference... She's Mercedes Women Creator Project The combination of our media (LOHAS乐活) and She's Mercedes platform, we promote Li Mingo's quinoa project, and gather more fans and followers for Mercedes women platform. Plan and communicate with Mercedes-Benz, agency and Our media platforms, integrate our media resources package, negotiate the price. Manage the budget and execution flows after confirm the deal.

Assistant Manager
中国 北京
- Job Description Discovery platform sales (Commercial Documentary) and new client development Project coordinate, follow up and promote (with marketing) Develop new platform to cooperate (Discovery programs promo) - Project Cases Amway Nutrilite vignette project: new media sales mode of Discovery (Weibo) Since Discovery weibo has millions of good quality followers, so according to Amway’s request, commercialize our Weibo account, as our new media product, anther income besides long form documentary. Dr. Plant 'China's Amazing Super Plants' Documentary: management and coordination Work with production team and vendors on post-production and edition, make timetable, manage entire process, balance Discovery quality and client request, from first cut to picture lock, then following processes as quality check, dubbing, advertise, on air... Coordinate with Discovery AP regions (Taiwan, Singapore, Japan...) about program on air. Also the promotion process on Discovery wechat and weibo.

Project Manager
中国 北京
- Job Description Commercialize Weibo platform for clients from TV and entertainment shows: The Voice of China, 爸爸去哪儿, 全员加速中, 我去上学啦...Sports events: Hangzhou Marathon, the Rio Olympics, NFL... Promote Weibo product: Weibo Live Steam (微博直播), Weibo Topic(微博话题)… - Project Cases The Voice of China Sponsored by 加多宝: The final sales amount was over 10 million Yuan, 加多宝 got fully exposure from this successful case Campaign plan with operation, production and sales team Integrate commercial spots of weibo as a package to sales team Follow up the online materials, keep dealing with clients and agency Weibo Live Stream: The sales amount has become more than 15 million, after launching less than 3months Based on huge celebrity and business group, we design and commercialized Weibo Live Stream product Live Stream case follow up, work with live stream team, content suggestion, signal test, online monitor...

Client Project Manager (Start as an intern)
中国 北京
- Job Description Support marketing and sales with clients service, maintenance, developing work Coordinate with related departments following the program (Advertorials, cover story, supplements, marketing promote, package promote, etc.) Ads coordination (position, price, ad materials and etc.) and data management Sales supporting team supervisor, internal traffic management
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