晓斌 何

Marketing Director | Strategy Making, Brand Management, Strategy Making, Overseas Markets Management, Channel Marketing • Local market analysis, including competitors, local consumers, competitors cases study, local environment (politic, policies, economy, etc.), based on the results to make brand developing road map (current year and future 5 years). • New product launching strategy and local event planning. To make strategy for new products launching in South Africa at least twice per year. Including the flagship model Find X series and high-end model Reno series. And make sales boosting plan for entry level model A series. Focus on all the mobile phone and all the IoT products, to plan local big events facing medias and operators. • Dual brand image set-up (OPPO & realme), dual brand communication management. With the business growing, to make communication plan for different brand in South Africa, to set up 2 different brand images facing different consumers, attract more attention and support the sales. • According to the product launching schedule, plan local campaigns based on the key product key selling points. Manager the event execution, like media launch event, Orlando Pirates partnership, Reno Academy, cooperation with fashion week and fashion designer Rich Mnisi, and so on. The Find N2 Flip UEFA campaign won 2 golds in the World Communication Forum Association. • Focus on the key operators in South Africa and plan channel marketing accordingly. With every new product launching and selling in South Africa, based on different operators’ specialties, preferences, requirements, also the resources they have and we have, to make proper channel marketing plan to support the sales.

Digital Marketing Manager | Digital marketing strategy and Communication Management • Digital marketing strategy and communication plan in EU/WEU, including social media communication, Web operation, contents creation, influencers management, big event/brand cooperation online spreading. Supporting the brand to develop in EU/WEU but setting up the team, guideline, platforms. Managing the online communication for new product launch and big event/branding cooperation, like MWC, ICC, Roland Garros, etc.

Oversea Project Manager | Strategy Planning and Event Management • Annual communication concept creation and Strategy plan making. Made OPPO handset the second-best sale Android mobile brand in India market in 2017; • Launch and other marketing events management, including brand endorser management, brand integration event (ICC, Times Fresh Face, Vogue Fashion Show etc.). Made OPPO to be outstanding amount all sponsors and the EMP we set was even taken by ICC as their official EMP for bidding. Create new product launch and first sale mode, and followed by all new coming products and even other brands; • Communication materials (TVC, other videos, KV and so on) management. Created the first most viewed and best sales promoted TVC of OPPO A57 in 2017.

Senior Planner | Marketing Planning, Client Servicing & Account Management • Marketing and communication plan making base on campaigns for big brands like P&G, FuJian Benz, Peak, VIP, South-East Vehicle and so on. The VIP Women’s Day Promotion Campaign won the best marketing campaign in 2014. • Marketing study and sales data analysis, provide ideas for strategy making, also recommendations for clients to improve both company targets and consumer experience. • Marketing plan presenting and client servicing & account management

Account Executive | Marketing Planning, Client Servicing & Account Management • Marketing and branding communication plan making base on campaigns for Nissan and Venucia. Made the first branding communication plan for Venucia electronic vehicle to enter the market in 2013; • Marketing event execution and management, assisted for Venucia new product launch in Guangzhou Vehicle Exhibition twice in 2012; • Marketing study and sales data analysis, provide ideas for strategy making; • Marketing plan presenting and client servicing & account management.