旭 陈

Brand Planning: 1. Developed annual brand budget and cost budget of over 60 million RMB, aligning with company strategic development and product demands. Formulated long, medium, and short-term strategies for brand promotion, integrating internal and external resources to enhance brand awareness, reputation, and influence. 2. Created integrated communication plans for online and offline sales demands, new product launches, and current events. Orchestrated high-execution media, digital, and channel marketing plans. 3. Orchestrated marketing activities, including the development of brand marketing strategies for new products, creative TVC production, large-scale press conferences, media meetings, and integrated marketing communication plans. Coordinated six large-scale domestic and international press conferences annually, with a maximum scale of over 1,000 attendees. Media Management: 4. Developed annual online and offline media communication plans based on brand promotion, aligning with the budget and media characteristics. Managed and controlled the timely tracking of communication effectiveness. Led operations and maintenance of platforms such as Little Red Book, Douyin(Tiktok), and Baidu SEO/SEM, achieving a 100% growth in Seewo Baidu Index. Public Relations Communication: 5. Developed public relations communication plans for brand promotion and industry dynamics, conducting positive PR communication and crisis response to maintain brand visibility. 6. Conducted real-time monitoring and reputation maintenance of negative public sentiment related to the brand and products.

Media Planning 1. Developed marketing strategies for business line, responsible for brand and product promotion planning and execution. 2. Implemented new format market communication plans using the company's big data solutions, including brand promotion and cooperation with brand partners. 3. Integrated internal and external resources, applied cost-effective resources, and maximized the benefits of planned projects. 4. Responsible for large-scale PR events, cross-border cooperation planning, and various project planning (attendees: 500+). 5. Wrote brand and product copy, including core selling points, scripts, and product stories.

1. Developed integrated marketing strategies for digital media based on the needs and goals of clients like Procter & Gamble and Watsons. Analyzed and evaluated marketing strategies of competitors, producing competitive reports. 2. Analyzed and evaluated commercialized products and advertising marketing resources of media, incorporating resources matching customer needs into resource plans. 3. Managed marketing projects, daily communication with clients, coordination with internal functional departments, creative aspects, and media to drive and supervise project progress. 4. Executed projects, including scheduling, ordering, material review, online launch, weekly reports, and analysis of performance for closing reports. 5. Planned and organized workshops to share and summarize annual project performance, marketing trends, and innovative forms of advertising communication with clients and media.