慈念 吕

1. Analyze each key account status, analyze competitor product\relationship background, work with Dealer together to drive the business. 2. Introduce product feature to hospital side, answer questions. 3. Set up bidding strategy, prepare related documents. 4. Negotiate price with hospital, final the contract. Follow up payment, product ETD, ETA. 5. Manage each distributor, balance whole business in Areas of responsibility.

1) Take the lead in development of the product lines for Asia country to enable significant growth in sales and profits; take the lead execute product programs for GE Appliance Asia. 2) Communication with customer (Distributor) to understand customer needs. 3) Take the lead for discussion with customer for PO schedule: from PO receipt to shipment 4) Work with SCM, make sure shipment follow customer’s schedule. 5) Weekly conference meeting with customer, for any urgent issue solve. 6) Take the lead in Finish Good sourcing job. Discuss the product SPEC, price with suppliers. Final confirmation of SPEC and price. 7) Work closely with Supplier/ GE internal Tech and Quality team for NPI program. 8) Communicate with US factory team, make sure US make product follow South East Asia local country requirement (local code board); as well as GE compliance requirement. 9) GE internal data base management of refrigeration product.  Marketing regions: China, Tai Wan, HongKong, Korea, Japan, Philippine, Thailand, Malaysia, Singapore, Vietnam, India, Australia, New Zealand,  Supplier: Oversea Supplier: Candy (Italy); Jap (Italy) Daewoo(Korea) , Haier (Thailand); Gorenje (Slovenia) China Supplier: Haier, Midea, Hisense Kelon, Aucma, Wanbao, Sampo, Hicon,  Product line:  US product: US mission 1 Bottom Freezer (French Door), SBS, Top mount, Wine chiller, Chest Freezer  LS Product: SBS, TMNF, BM, Build In BM, Chest Freezer, Upright Freezer

Haier Brand Sales & Marketing 1) Set up yearly target and 3 year business plan. 2) Product planning, product development, lifecycle management; setup Pricing 3) Select strategic product, set marketing communication, strengthen brand, improve the whole sale 4) ATL \ BTL, Marketing Communication, Advertising Management. 5) Analysis Consumer and Dealer Behavior 6) New Channel Development. 7) Create Sales Promotion Campaign ; Create dealer incentive program 8) Product training for salesman and product consultant (PC.) 9) Shop Display strategic in key dealer to improve Channel power. 10) PO issue and shipment schedule control. 11) Aging stock control Responsibility: OEM sale 1)Study Requirement of customers in each Asia country;Make the differential products for each customer; 2)Final decision of price and SPEC with Customers & Suppliers 3)Finish Good,out-sousing for customer 4)Product Planning strategy and lifecycle management; 5)New Business development 6)PO discussion with customer and shipment schedule control 7)Aging stock control Main activity. 2007.4-12 Expand Thailand Local business •Opened New OEM customer Singer •Opened New OEM Distar •Opened New OEM EVE •Open OEM customer Whirlpool in 2009 •Enter Thailand biggest cannel:Tesco 2007.5 Expand Export business •Start to export to south east asia countries, •Start to export to Middle east countries, •Start to export to Africa country. •Start to export to Latin-America countries, 2007.6 Headquarter Award Get headquarters “Thailand key channel breakthrough award” 2008.8 / 2009.6 Marketing Innovation •Top high-end product “Double Drive” successful sale to biggest customer •Create “Zero water pressure” selling point, solve rural area low water pressure issue •Create “perfume pulsator” selling point, solve local high humidification arouse clothes mildew smell issue. 2009.8 Project experience •leader of FG sourcing(8kg washer) • leader of MABE project

1) New Product Development / Product Strategy 2) Setup the Budget / Target for yearly Plan. 3) PSI Management / Negotiate with Manufacturer for the productive capacity and production Schedule. 4) Follow up : inventory , pricing policy and exchange of market information. 5) Follow up : Customer PO processing, Shipment schedule, and solve with customer’s request