Nicole Ding

1. 品牌传播与内容制作：独立撰写各类中英双语稿件：紧跟动态，撰写不限于品牌文案、媒体软文、新闻公关稿件等；编写项目案例视频脚本，更新产品手册、客户电子书、项目现场看板。维护图文、视频、商标等品牌素材库。 2. 采购与供应商管理：根据集团采购政策和推广需要，制定资金使用计划、物料计划需求，进行品牌更新、展台搭建、案例视频等项目采购及logo服饰、商务礼品、展厅物料等日常采购，负责开发、对接供应商,沟通需求以及打样，确保材质等符合要求，根据需要参与招标流程，并跟踪确认交付和成本分析；维护与供应商的关系。 3. 官网与自媒体运营：微信公众号、视频号制定内容输出计划，产出数字营销月报；年均撰写微信推文30+篇，达成25%增粉目标，2022年超过原定目标15%。兼顾抖音、B站、知乎，官网、SharePoint内网更新(同时参考YouTube、Linkedin发布内容), 提升品牌知名度、用户粘性。 4. SEM数字营销与Salesforce销售线索管理：与百度运维供应商合作筛选、优化关键词包，在预算内保证曝光时长，日均2+条询盘线索反馈；在Salesforce上登记并转让经初筛的项目咨询来电，年均转让潜在销售线索110+，有效线索达10个。 5. 展会论坛与商务支持：参加全球市场部会议，跟进全球情报。制作销售资料包，帮助售前检索、咨询国内外案例，拜访客户。组织参加本行业及目标行业展会论坛，调研市场行业动态，收集销售线索。

1. Brand communication & Content production: independently produced bilingual manuscripts: advertising copy, media articles, public relations manuscripts, including scripts for 3+ case videos; 30+ articles based on case studies; product cataloge and manuals, e-books, on-site poser. 2. Procurement: according to the group's procurement policy, made purchasing plan for project procurement including newbrand events, booth construction, case video production and daily procurement of logo clothing, gifts, exhibition hall materials, etc., responsible for suppliers development, requirements confirmation and proofing; participated in the bidding process and cost analysis. 3. Social media management: Developed content output plans for WeChat articles and Channels posts; Monthly updated digital marketing reports; Wrote 30+ WeChat articles per year, reaching the target of 25% increase in followers. Other media platform including Douyin, Bilibili, Zhihu, official website, SharePoint Intranet updates, to enhance brand awareness and user stickiness 4. SEM & Salesforce lead management: optimized Baidu SEM keyword packages, guaranteed exposure time within budget with daily average of 2+ inquiry feedback; annually transferred 110+ leads on Salesforce. 5. Business development: participated in global marketing meetings and followed up global intelligence. Make sales information package, help pre-sales search, consult domestic and foreign cases, visit customers. Organize and participate in exhibitions and forums of the industry and target industries, investigate market industry dynamics, and collect sales leads. Won the "2021 KUKA China Group Best Newcomer Award", "2022 KUKA China Logistics Automation Division Q3 Best Employee Award".

1. Participated in localization projects, assisted the project manager in translation tasks, proofreading and translator recruitment. 2. Responsible for purchasing customized gifts within the budget, collecting the price and delivery information of ordered products through Alibaba platform, etc., and conducting purchasing and quality inspection. 3. Proofreading and DTP typesetting: online platform proofreading of legal and explanatory documents, listening and translating of product presentation videos, pre-translation and post-translation typesetting of CAD files. 4. Fully participated in the international exhibition project, implemented customized gift procurement, booth construction, translation and localization within the budget. 5. Develop customers, collect information through exhibitions, forums, social apps, etc., 15-25 articles per week.

1. Foreign visitor reception for 5+ times including transport & hotel booking, assisted in their travel &meeting agenda. 2. Supported regular meetings booking, new colleague onboarding, training activities and other activities within the dept. or among depts. 3. Contacted with vendors at home and abroad and managed asset of the department.

1. Assist in daily logistics management, material printing, customer relationship management. 2. Chinese to English Translation, with word count of 3w+; Use SDL Trados to establish terminology database and corpus. 3.Use peer websites, libraries, blogs, etc., to search industry intelligence information.

2019年第二届“艺果杯”翻译技术管理暨翻译实战大赛 优秀奖

英语（科技翻译）