建 王
商务经理
About
I help businesses build a predictable overseas lead generation system through Google, Meta, and TikTok.Instead of just running ads, I focus on whether the entire conversion system actually works — from account structure and tracking, to creative testing, landing pages, and social media presence (Facebook, Instagram, YouTube, LinkedIn).In many cases, the issue is not traffic, but what happens after:Traffic comes in, but there is no trust built, and no clear path to convert.That’s where social media plays a role — not just as content posting, but as part of the conversion system:supporting paid traffic, reinforcing credibility, and improving overall conversion rate.A common situation I see:Companies are already spending on ads, but results are inconsistent — low-quality leads, unstable volume, or performance that depends on luck.This is usually a structural issue rather than a single-point problem.What I typically look at:Whether the account setup matches the business stageWhether tracking is accurate enough for optimizationWhether creatives are tested systematicallyWhether ads, landing pages, and social media are alignedIf you are running ads (or planning to), and not sure what’s limiting your results, feel free to share a quick overview (platforms / budget / main issue).I can help identify where the bottleneck is.我主要帮助有出海需求的企业,通过 Google、Meta、TikTok 等平台,搭建稳定获取海外客户的广告和增长体系。相比单纯“代投广告”,我更关注的是整个转化链路是否成立:从账户结构、数据追踪,到素材测试,再到落地页以及社媒内容承接(Facebook / Instagram / YouTube / LinkedIn),每一环是否真正为“获取有效询盘”服务。很多企业的问题不在于“有没有流量”,而在于:流量进来之后,没有形成信任,也没有被有效转化。社媒在这里的作用,不是单纯发内容,而是作为转化链路的一部分,去承接广告流量、补充信任、提高转化率。我接触过比较多的情况是:已经在投广告,但询盘不稳定、质量不高,或者完全依赖运气出单。这类问题通常不是单点优化,而是结构问题。我一般会从几个维度去拆:账户和转化目标是否匹配业务阶段数据回传是否完整,优化是否基于真实转化素材测试是否有节奏,而不是零散尝试广告与落地页、社媒之间是否形成闭环如果你目前:有在持续投放,或者准备系统性开始海外获客,但不确定该怎么搭结构,可以简单聊一下你现在的情况(投放平台 / 大致预算 / 遇到的问题)。我可以帮你快速判断,问题更可能出在哪一层。
China
Hangzhou
Computer Software
商务, 客户管理, 销售, office办公软件, Adobe Photoshop, ChatGPT, Adobe Illustrator, Google Gemini, 客户关系管理
Experience

商务经理
蓝鲨互动
杭州
跨境Google、Meta广告投放,独立站搭建优化运营,海外社媒运营,跨境0-1

商业设计
赛橙文化
中国 浙江省 宁波市
顾问式需求洞察与方案转化: 深度调研房产、汽车、快消等 B 端企业客户的品牌痛点,将抽象的业务诉求转化为具备高商业说服力的营 销视觉方案;通过专业顾问式沟通引导客户决策,有效降低了商务沟通成本,提案采纳率提升至 85%。 跨部门协同与商务竞标(Pitch): 作为商业设计深度配合销售/商务团队参与大客户竞标工作,负责方案演示与演示文稿优化;利用专业视角 提升标书的竞争优势,直接助力团队成功拿下3个年度品牌合作项目。 全流程客户关系闭环管理: 负责从项目启动到交付的全程客户对接,通过高频迭代与反馈管理,确保产出物精准匹配客户商业目标; 在职期间客户满意度评分达 4.5分(满分 5 分),实现了15% 的老客户转介绍率。

项目运营
西安宽喜堂旅游开发有限公司
中国 陕西省 西安
项目协同与商务对接: 负责与政府部门、企业合作伙伴及供应商进行高频业务对接;深度参与商务洽谈过程,协调内外部资源确 保大型文旅项目的落地执行,展现了卓越的多方协调能力与利益平衡意识。 大客户需求挖掘与关系维护: 针对 B 端客户(旅行社、企业工会、研学机构等)进行需求调研,并根据反馈优化产品组合; 维护核心客户关系,实现二次转化或长期战略合作,具备大客户经营逻辑。 参与文旅活动项目的落地执行,协调设计、策划及外部供应商资源,确保项目按计划推进。 跟进合作客户反馈,整理合作数据及项目复盘报告,为后续合作提供优化建议。
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