嘉琪谷

Growth Strategy Specialist — Membership & User Growth @ Meituan

About

Growth strategy and monetization professional with experience across large-scale internet platforms, subscription businesses, and global products.My work has focused on user lifecycle management, subscription monetization, pricing strategy, and platform-scale growth systems.Previously worked on:* Subscription revenue growth for Baidu Netdisk SVIP* 0-to-1 monetization and global pricing systems for Yike Album and Terabox* Membership growth systems and user incentive mechanisms at Meituan* Early-stage AI product monetization and unit economics validationInterested in:AI-enhanced products, creator economy, subscription businesses, and platform-scale growth systems.

Country

China

City

Beijing

Industry

Internet

Skill

User Lifecycle Management, Subscription Business, Cost-driven Pricing, AI Product Commercialization, Monetization Strategy, Unit Economics Modeling, 国际化扩张, Subscription Management, 0-to-1 Business Building, 定价策略, 损益管理, Membership Program Design, User Segmentation, 跨职能协作, 数据驱动型决策, 市场进入策略, 成长策略, 商业化, A/B 测试, Regulatory Strategy

Experience

Growth Strategy Specialist — Membership & User Growth

Meituan

2023-11 - 2025-12 · 2 yrs 2 mos

Beijing, China

Worked on platform-scale user growth and membership systems across Meituan ecosystem, focusing on user lifecycle management, behavioral incentives, and growth monetization. Key areas included: * Membership growth system design * User segmentation & engagement strategy * Search/recommendation traffic optimization * Consumption scenario growth * Cross-functional platform initiatives Selected outcomes: * Supported membership growth systems across 15+ business lines * Standardized 50+ high-value user actions (HVAs) * Drove 20x traffic exposure growth and 16x organic order growth in new consumption scenarios * Improved ARPU and conversion efficiency through segmentation-based growth strategies

Growth & Monetization Lead

Baidu, Inc.

2019-7 - 2023-11 · 4 yrs 5 mos

Description Focused on subscription monetization, pricing strategy, and user growth for Baidu Netdisk and related global products. Worked across: * Subscription revenue growth * Pricing & monetization systems * User segmentation * Growth experimentation * Global expansion strategy * 0-to-1 product incubation Selected projects included: Baidu Netdisk SVIP Led subscription revenue growth initiatives through differentiated pricing, user segmentation, and conversion optimization. Yike Album Built growth and monetization systems from 0-to-1, scaling the product to 900K+ DAU and RMB 30M+ annual revenue. Terabox Participated in global growth infrastructure and regional pricing system design across North America, LATAM, Southeast Asia, and Middle East markets.