光旭李

高级视觉设计师 Senior Visual Designer

About

我是李光旭，一名长期关注品牌建设、产品开发与内容传播的视觉设计师。过去几年中，我先后担任互联网公司设计总监及品牌设计公司艺术指导，参与并主导多个品牌从0到1建设项目，工作内容涵盖品牌定位、视觉系统设计、产品开发、内容传播、商业摄影及项目管理等多个环节。在互联网公司期间，我带领7人设计团队完成品牌体系建设、产品视觉管理及市场传播工作，参与公司战略讨论与产品规划，主导3个子品牌从市场调研、品牌定位到产品上市的完整开发流程，并协调设计师、供应商、生产工厂及外部合作伙伴推进项目落地。同时支持App、小程序及品牌产品上线，并参与40余场线下活动的视觉传播工作。作为设计机构联合创始人及创意负责人，我持续参与品牌咨询与商业项目实践，帮助客户建立品牌认知、构建视觉系统并完成市场传播。服务内容涵盖品牌识别、包装设计、商业摄影、传播内容开发及整合传播项目管理。代表项目包括 Pong Pong、Pre、数字与符号、雷克萨斯 NX Campaign、Smart 全国车主活动等。除品牌与内容设计之外，我对摄影、创意生产流程以及AI技术在设计领域的应用保持长期关注。近年来持续研究 AI Workflow、设计自动化及 Illustrator 脚本开发，希望通过技术与设计的结合提升创意效率，并建立更加系统化的设计工作方式。我相信设计不仅是视觉表达，更是连接品牌、产品、用户与商业目标的沟通工具。相比单一设计执行，我更关注如何通过设计推动项目落地、建立品牌价值并创造长期影响。 I am Guangxu Lee, a Senior Visual Designer with a multidisciplinary background spanning brand development, product development, content communication, photography, and creative leadership. Over the past several years, I have worked across both internet companies and independent design practices, leading projects that range from brand building and product launches to content campaigns, commercial photography, and creative operations. As a Design Director, I managed a 7-person design team and contributed to business strategy, product planning, and brand development initiatives. I led the development of three sub-brands from concept to market launch, covering market research, brand positioning, product planning, manufacturing coordination, and launch execution. I also supported app and mini-program launches, built content systems for digital platforms, and contributed to more than 40 offline events annually. As Co-Founder and Creative Lead of an independent design practice, I have worked closely with clients to develop brand strategies, identity systems, packaging, content assets, and communication campaigns. Selected projects include Pong Pong, Pre, Numbers & Symbols, Lexus NX Campaign, and Smart Owner Community Programs. Beyond traditional visual design, I have a strong interest in creative systems, photography, workflow design, and the intersection of design and technology. In recent years, I have been actively exploring AI workflows, design automation, and Illustrator scripting as ways to improve creative efficiency and build more scalable design processes. I see design as more than visual expression. For me, design is a tool for connecting brands, products, people, and business goals. My focus is not only on creating visuals, but on building systems, solving problems, and helping ideas move from concept to reality.

Country

China

City

Chaoyang District

Industry

Graphic Design

Skill

社交媒体营销, 品牌建设和形象标识, 视觉设计, 企业品牌建设, 摄影制作, 平面设计, Adobe Photoshop, 英语, 商业摄影, 品牌设计, 自动化工作流, 品牌建设, 内容传播, 项目管理

Experience

高级视觉设计师 Senior Visual Designer

2023-5 - Present · 3 yrs 5 mos

北京市, 中国

联合创始人 / 创意负责人 Pre 是一家专注于品牌识别、视觉系统与包装设计的设计机构。负责公司品牌发展、项目管理及创意方向制定，参与客户沟通、品牌策略梳理、视觉系统建设及项目落地全过程。主要工作包括： • 品牌定位与策略转译 • 品牌识别系统设计 • 包装设计与传播设计 • 商业摄影与内容制作 • 项目管理与客户沟通 • 供应商及外部合作资源协调代表项目： Pong Pong、数字与符号、Hush、Nana 等品牌项目。 Co-Founder & Creative Lead Pre is an independent design practice focused on brand development, visual systems, packaging design, and creative communication. Responsible for business development, creative direction, project management, and client collaboration. Led projects from brand strategy and concept development through visual system design, content production, and final implementation. Key Responsibilities • Brand strategy translation and identity development • Visual system and packaging design • Commercial photography and content production • Project management and client communication • Vendor and production coordination • Creative direction across multidisciplinary projects Selected Projects Pong Pong, Numbers & Symbols, Hush, Nana, and other brand development projects.

设计总监

JiXianZhiLu Network Technology Co., Ltd.

2018-3 - 2023-11 · 5 yrs 9 mos

北京市, 中国

负责公司品牌体系建设、产品视觉管理及创意团队管理工作，参与品牌战略、产品规划及业务发展决策。带领7人设计团队，建立并持续优化品牌、产品及运营设计体系，推动品牌建设、产品开发与市场传播协同发展。主要职责与成果： • 主导3个子品牌从0到1建设，覆盖市场调研、品牌定位、命名策略、视觉系统、产品开发及上市推广等环节 • 参与工业产品开发流程，对接设计师、供应商及生产工厂资源，跟进打样、生产及交付阶段 • 协调服装设计师、制造工厂及外部合作伙伴，推动产品顺利量产落地 • 推动公司 App、小程序及品牌产品上线，支持产品体验与品牌传播协同发展 • 建立公众号及自媒体矩阵视觉体系，提升品牌内容一致性与传播效率 • 支持全年40余场线下活动执行与传播设计，保障品牌在不同渠道中的统一表达 • 参与公司业务战略、品牌规划及产品方向讨论合作品牌包括：佳能（Canon）、华为（Huawei）、始祖鸟（Arc’teryx）、斯巴鲁（Subaru）、美图（Meitu）等。 Led brand development, product design management, and creative operations while contributing to business strategy, product planning, and organizational growth. Managed a 7-person design team and built integrated systems across branding, product development, content communication, and marketing initiatives. Key Responsibilities & Achievements: • Led the development of three sub-brands from concept to market launch, covering market research, brand positioning, naming strategy, visual identity, product development, and launch planning. • Coordinated designers, suppliers, and manufacturing partners throughout product development, prototyping, production, and delivery processes. • Collaborated with fashion designers, factories, and external partners to bring branded products to market. • Supported the launch of company apps, mini programs, and branded products, aligning product experience with brand communication. • Established visual systems for content platforms and social media channels, improving brand consistency across touchpoints. • Delivered communication support for more than 40 offline events annually. • Participated in business strategy discussions, brand planning, and product roadmap development. Selected Partners: Canon, Huawei, Arc’teryx, Subaru, Meitu, and Fise.