佳 季

- 负责品牌各大社交媒体账号（微博，微信，小红书，抖音，b站）内容运营及营销，负责与各平台KOL基于品牌调性共创内容，并针对各项目进行全面的把控。 - 负责月度/季度/年度传播营销方案的产出，包括沟通主题&沟通人群&策略&制定KPI&实际物料产出。 - 负责各平台的内容产出（包括日常互动，宠粉活动，直播），媒介执行，广告投放，及时追踪问题并协调内外部资源进行优化。 - 规划及执行品牌社交账号电商大促类campaign，把控项目节奏，为电商及线下门店进行引流。 - 负责月度社交平台social buzz内容规划，在预算范围之内，创造尽量多且质量高的PGC&UGC。 - 与科技类垂直平台（中关村在线，知电，热点科技）共创内容，扩大品牌声量。 - 与家装类APP合作，在平台产出深度测评及植入vlog，增加消费者对于产品卖点的认知。 - 与PR团队协作，进行舆情把控及管理。 - 日常工作：供应商管理，整理brief，财务&法务流程，品牌官网监控 - Responsible for brand official digital platforms operations,including: Red/WeChat/Weibo/TikTok/Bilibili. - Work with agency to plan for monthly activation plan, content plan, consumer enlarge plan for all official platforms. Own the whole process from planning, execution, monitoring and evaluation. - Work with agency to create and product social assets such as photos(KOL/KOC/PGC),videos(product seeding), live streaming and other creative formats - Collaborate with sales teams to develop promotional programs to increase sale. - Drive social campaign with manager and sales team by setting target, strategy and KPI. - Work with social listening agency to monitor and generate business intelligence based on consumer online comments. - Cooperation with technology vertical media such as ZOL, ZHIDIAN, ItHeat to build awareness. - Take charge of SEM, SEO, make overall search marketing objectives and strategy. - Routine executes: agency management,budget management, writing briefs, finance process

服务于「拜耳-优思明」，「百威-福佳白啤酒」，「多力-花生油」，「上海迪士尼乐园」 - 拜耳-优思明：社交平台运营&social campaign （1）负责运营社交平台（微博，微信，大姨吗app），运营方案产出（从前端策略，到执行发布），确保账号年度KPI的达成及表现。 （2）Social campaign的产出与执行，与医生及垂直类KOL（丁香医生等）共创内容 - 百威-福佳白：social campaign （1）女王节Social campaign的产出与执行，媒介投放，广告投放，并及时进行优化。 （2）挖掘各平台符合品牌调性的KOL进行深度合作（vlog，资源置换） - 多力-花生油：整合营销传播（新品上线&节日营销） （1）Y20新品上线传播：传播策略，传播主题，传播物料（TVC，KV，Gifting，Leaflet） （2）Y20华南地区中秋campaign：KOL线上线下多平台直播，pay media投放 - 上海迪士尼乐园：Y21-5周年项目线上传播方案 - Serviced Clients: Bayer, HGD Rosee, Shanghai Disney Resort, Mighty (1)Bayer [social retainer and social campaign] - Manage owned social media platform and content of digital touchpoints. - Develop social media strategy and plan, including content plan, fan growth, community engagement, publish calendar.(eg Wechat/Weibo/DaYiMa) - Cooperate with relevant Media ( DingXiangYiSheng/KOLs) to seeding product (2)HDG Rosee [social campaign] - Develop communication core idea and activation plan for Y21 social campaign. Supervise the campaign execution including campaign media proposal, buying process, and post buy - Be a communication bridge between brand team and KOLs (3)Shanghai Disney Resort [social campaign] : Y21 social campaign – 5th anniversary (4)Mighty [IMC campaign] : Mid –Autumn festival campaign (TVC KV Media KOL Leaflet)

服务于「达能-脉动」，「达能-牛栏牌奶粉」，「蒙牛-白奶」 - 达能-脉动：360整合营销方案 （1）产品品牌定位，包装，上线传播方案制定，创意物料产出（TVC，KV） （2）夏季营销活动制定：Y18军训Campaign，Y19高考加油Campaign （3）综艺《密室大逃脱》植入合作，电视剧贴片广告制作 Serviced Clients: Danone Mizone, Danone Cow&Gate, MengNiu (1)Danone Mizone: Y19 Mizone launch campaign, Y19 Danone sales meeting, Y18 Summer campaign (TVC,KV,Package,Media,KOL,Sales Video,Social Activation idea), Packaging, Participate in workshop and flavor house, cooperate with global production house

Serviced Clients: Master Kong Instand Noodle - New product launch campaign (KV,TVC,Package) - Y18 CNY social campaign : campaign video, offline event, KOL,PR,Social Video