‏Roey S.

Media Partnerships Team Leader @ eToro

About

Driving Growth Through Strategic Partnerships The Media Partnership Department focuses on extending reach and driving acquisition for eToro through strategic collaborations and performance-driven campaigns. We specialize in: - Affiliate Marketing & Partnerships – Building and scaling global affiliate programs to maximize ROI. - Paid Media & Native Advertising – Leveraging high-impact placements and data-driven strategies for customer acquisition. - Performance Marketing & Analytics – Turning insights into actionable growth across multi-channel campaigns. - Compliance-First Approach – Ensuring all promotions meet regulatory standards while maintaining creative excellence. With our team extensive experience in strategic partnerships, affiliate partnerships, and media buying, we help eToro connect with new audiences and deliver measurable results in competitive markets. Let’s connect to explore partnership opportunities and create impactful campaigns together!

Country

City

Israel

Industry

Financial Services

Skill

AI for Marketing, Generative AI for Marketing, Artificial Intelligence (AI), Business Development, Global Teams, Brand Awareness, Data Analysis, Business Analysis, Influencer Marketing, Negotiation, Marketing Communications, New Business Opportunities, Business-to-Business (B2B), Go-to-Market Strategy, Communication, Paid Media Advertising, Growth Strategies, Media Buying, Partnerships, Marketing Analytics

Experience

Media Partnerships Team Leader

eToro

2025-1 - Present · 1 yr 8 mos

Partnerships Manager

eToro

2022-6 - Present · 4 yrs 3 mos

Marketing Data Analyst

eToro

2021-7 - 2023-1 · 1 yr 7 mos

• User acquisition management • Campaigns data analysis • Media buying & affiliates management • Google 360 DCM tag management

Team leader - Medium Businesses

Bank Leumi בנק לאומי

2016-11 - 2021-7 · 4 yrs 9 mos

Affiliate Program Manager

Gaming

2012 - 2016 · 4 yrs

• Optimizing and monetizing all aspects of our affiliate program through established and new networks; • Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI; • Manage affiliate relations, communication and recruitment; • Communicate with affiliates via email and telephone, answering inquiries about the affiliate program and best practices; • Perform annual planning and budget submissions; • Critique and optimize affiliate offerings on an individual and general basis;

Owner , Marketing and Sales Manager

SMM Ltd.

2004 - 2012 · 8 yrs

Established a new wholesale import/export business. Online and offline customer acquisition (business & private clients) Business development , building marketing strategy and implementing it to the sales department. General management.