Федор Стоянов

Head of Analytics and Research

About

Over 15 years of marketing, advertising and market research experience. Marketing experience in both B2B and B2C companies, focusing on developing and implementing marketing and communication strategies; advertising experience includes ad assessment and the development and fulfillment of promotion programs for regional brands; market research experience has been in market research agencies, using both quantitative and qualitative research methods

Country

City

Russia

Industry

Insurance

Skill

Market Research, Product Development, Competitive Analysis, Research, Advertising, Insurance, Analysis, Segmentation, Market Analysis, Qualitative Research, Business Strategy, Business Planning, Marketing, Marketing Research, Strategic Planning, Management

Experience

Head of Analytics and Research

VSK Insurance House

2021-1 - Present · 5 yrs 9 mos

Россия, Москва

Responsible for the entire analytics and research function within the company. Previously headed the marketing department (2021-2022).

Marketing Director

Zetta Insurance (ex. Zurich)

2015-1 - 2021-1 · 6 yrs 1 mo

All marketing, advertising/PR, product development issues

Deputy Head of Market-Management

Allianz Russia

2012-9 - 2014-8 · 2 yrs

Moscow, Russian Federation

+ marketing & advertising issues

Head of Research and Analysis

Allianz Russia

2012-4 - 2014-8 · 2 yrs 5 mos

All research and analysis issues

Head of analytical division

Allianz Russia

2011-3 - 2012-4 · 1 yr 2 mos

Ozerkovsaya str. 30

All research and analytical issues, primary in new product development field

Marketing research manager

Dentsu Smart

2009-10 - 2011-3 · 1 yr 6 mos

All research issues (concept tests, ad tests, segmentations and TA definition surveys etc.)

Market Analysis Manager

AlfaStrakhovanie Group

2008-1 - 2009-10 · 1 yr 10 mos

- Market intelligence system, system of competitive analysis and monitoring research studies - Complex research studies of new product development, took part in design and new product development process

Project Manager

IMCA, research agency

2006 - 2008 · 2 yrs

- Managed market research projects for international (PHILIPS, AMERICAN EXPRESS, KNAUF, BEELINE, TELE2) and national brands (ROSMAN, UPECO) - Awarded with IMS GROUP diploma “BREAK THROUGH OF THE YEAR”