Dmytro Sorokin

General Manager Export @ Global Beverages Export

About

🎯 Senior FMCG Executive | Export Strategy | Brand Development | Commercial Leadership With 19+ years in FMCG leadership, including 13 years as Chief Commercial Officer and 5 years as Chief Export Officer, I bring a proven track record in launching, scaling, and optimizing consumer brands across global markets. 💼 Core Competencies: • Business creation, cost optimization, and ROI-driven management • Expert in NPD and global brand development (hard & soft alcohol) • Deep knowledge of export markets: EU, Central Asia, Caucasus, Southeast Asia • Marketing strategy development (offline & online), trade fairs, and global business competitions • People leadership: recruitment, rotation, and team management (300+ employees) • KPI-focused management, critical thinking, and adaptive problem-solving • Client-oriented approach with strong communication and service mindset • Lifelong learner committed to continuous personal and professional growth

Country

Kazakhstan

City

Almaty

Industry

Food & Beverages

Skill

people management, Sales, Менеджмент, Стратегия ведения бизнеса, Стратегическое планирование, Продажи, Бизнес-планирование, Стартапы, Управление продажами, Развитие бизнеса, Маркетинговая стратегия, Маркетинг, Ведение переговоров, Высшее руководство, Microsoft Excel

Experience

General Manager Export

Global Beverages Export

2022-7 - Present · 4 yrs 3 mos

Almaty, Kazakhstan

FMCG Consultant | Export Markets

2021-3 - 2022-6 · 1 yr 4 mos

Lublin, Poland

Advised clients on launching FMCG drink brands, commercial strategy, and export operations. Key Projects: - Supermarket Chain Development – Aktobe & Astana (Kazakhstan): Served as Commercial Director for network expansion; successfully launched over 10 supermarkets, overseeing commercial strategy and operational setup. - Frozen Berry Business Relocation – Poland: Established a new legal entity and operational structure for a relocated frozen berry business. Managed the full cycle of setup, including financial systems, logistics, and day-to-day operations.

Chief Commercial Officer (CCO)

ALCOLINE

2015-12 - 2021-2 · 5 yrs 3 mos

Алматы, Казахстан

- Built Bolgrad distribution from scratch; achieved 85% market coverage and Top-3 brand status. - Grew sales 5–30% annually; launched new brand 'BG' and doubled SKU portfolio. - Formed importer-based sales team with 300+ staff; maintained healthy receivables.

Chief Marketing Officer (CMO)

Raimbek Group

2018-3 - 2020-2 · 2 yrs

Алматы, Казахстан

- Led division with $20M turnover (25% of company); achieved 3% EBITDA in 2019. - Cut SKU count by 30% via ABC analysis; introduced high-ROI marketing calendar. - Deployed KPIs improving sales efficiency by 15%; implemented ERP with BI tools. - Launched new wine and vodka brands for domestic/export markets.

Chief Commercial Officer (CCO)

Roust

2012-11 - 2015-12 · 3 yrs 2 mos

Алматы, Казахстан

- Recovered $2M+ receivables; introduced prepayment terms. - Reversed sales decline through brand rotation and unified commercial strategy. - Doubled sales; implemented consistent pricing and portfolio policy

Senior Regional Sales Manager

PETRUS ALCO

2012-4 - 2012-11 · 8 mos

Донецк, Донецкая область, Украина

- Improved distribution to 90% market coverage; boosted brand awareness. - Rotated partners, launched development programs, formed effective sales team. - Doubled sales volume

Chief Commercial Officer (CCO)

Транслюкс

2011-9 - 2012-4 · 8 mos

Киев, Украина

- Built new brand portfolio with key contracts; launched 50+ person sales team. - Implemented KPI system; achieved EBITDA = 2% by March 2012.

Senior Regional Sales Manager

Galicia Distillery LLC

2005-3 - 2011-8 · 6 yrs 6 mos

Львов, Львовская область, Украина

- Created distribution network from scratch; reached 90% coverage and strong brand awareness. - Built sales team of 12+; launched new brand 'Renuage'; turnover reached $0.5M.