Бексултан Джолдасбеков

- Developed and executed an integrated commercial strategy driving consistent growth in revenue, profit, and market share across retail, wholesale, e-commerce, marketplaces, and corporate/government channels. - Oversaw marketplace operations under 1P, 3P, FBO, and FBS models, building strategic partnerships with Kaspi, Wildberries, OZON and others, while optimizing internal logistics, content, and analytics workflows. - Led B2B and B2G development, system integration, and technology localization projects — delivering end-to-end IT solutions for corporate and public-sector clients, and forming strategic technology partnerships, including fiber-optic and telecom infrastructure (FOSC/VOLS) initiatives. - Initiated and supervised development of ALSER’s proprietary IT products aimed at process automation and efficiency for SMEs, large enterprises, and municipal governments (Akimats) — including CRM systems, OCR modules, AI assistants, and BI analytics platforms. - Category Management: built and optimized a 20,000+ SKU assortment matrix, improved category profitability, turnover, and pricing strategy, managed product life cycles (NPI/EOL), and launched new brand and exclusive product lines. - Negotiated with global vendors (Samsung, HP, Lenovo, Acer, Xiaomi, TCL, etc.) to secure favorable terms, extended credit limits, marketing funds, and exclusive rights for new products. - Brand Development: strengthened ALSER’s reputation as an industry expert through public communications, expert content creation, media presence, and participation in professional forums. - Marketing Leadership: co-developed product and advertising campaigns, defined value propositions, oversaw media planning, and evaluated digital/offline campaign performance.

- Managing corporate sales of APPLE products in Kazakhstan to increase revenue and improve gross profit. - Developing and maintaining partnerships with key market players, including telecom operators, retailers, and system integrators, to strengthen market positions and expand distribution channels. - Promoting specialized software solutions such as ABM and Jamf for corporate users across industries like oil & gas, finance, and government. - Overseeing all sales stages from lead generation to deal closure, ensuring CRM system efficiency and sales funnel optimization. - Launching Try & Buy, Trade-in, and Buy Back programs to enhance customer experience and satisfaction. - Organizing and conducting staff training sessions to improve qualifications and professional growth. - Ensuring high customer service standards by managing key performance indicators (KPIs).

- Leading and coordinating corporate (B2B) sales, system integration, and wholesale sales to ensure stable growth and profitability. - Optimizing budgeting, pricing, and employee motivation processes to exceed key performance indicators (KPIs) like turnover, gross profit, and inventory turnover. - Participating in government tenders to expand the client base and increase market share. - Managing corporate sales and system integration of equipment for project success and customer loyalty improvement. - Working with suppliers and manufacturers to develop technical specifications and project documentation. - Collaborating with construction contractors and equipment installers to ensure timely project completion. - Interacting with distributors, dealers, and organized retail to expand geographic reach and increase sales. - Implementing receivables management systems to minimize financial risks. - Successfully executing projects with Kazakhstan’s Telecommunications Committee, including mobile and stationary monitoring stations and mobile quality measurement complexes based on Rohde & Schwarz equipment.

- Ensuring effective promotion of Samsung consumer electronics in the B2C market. - Developing and implementing marketing campaigns to stimulate sales growth and increase customer loyalty. - Managing client inventory to optimize product turnover and profitability. - Advising clients on market trends, competition, and pricing strategies to form competitive offers and maintain a healthy profit margin. - Engaging with key clients and conducting negotiations at the executive level to secure long- term partnerships and increase sales volumes. - Planning and forecasting quarterly and annual client purchases to achieve sales targets and maximize revenue. - Coordinating merchandising, shop displays, and advertising campaigns to enhance brand recognition and increase sales.

- Analyzing the solid fuel market and developing strategies for its distribution to strengthen the company’s position and ensure uninterrupted supplies to socially significant facilities. - Collaborating with key coal producers, including Shubarkol, Karazhyra, Ekibastuz, and Maykuben, to coordinate deliveries and fulfill contractual obligations. - Organizing and overseeing the supply chain for 53 social fuel depots to meet consumer demand. - Managing coal logistics to optimize transportation costs and operational efficiency. - Preparing and managing annual budgets to plan financial flows and ensure stable growth in profitability. - Supervising five company branches, coordinating sales managers, and ensuring sales plan execution. - Participating in major national tenders with Kazakhstan Railways (KTZ) to secure long-term coal supply contracts. - Managing coal pricing for residential consumers to ensure accessibility while maintaining profitability.

- Developing tender documentation, business proposals, and presentations for successful participation in major projects and tenders. - Creating advertising materials, corporate publications, and informational materials to enhance brand awareness among target audiences. - Ensuring compliance of internal and outgoing communications with KPMG International standards to maintain high-quality corporate communications and uphold the company’s reputation. - Engaging in the development of audit, tax, and consulting proposals to expand the client base and improve the company’s competitive position in the market. - Working on corporate branding projects, including content and design for the official KPMG website, to strengthen brand visibility and maintain a consistent corporate image. - Conducting research and analyzing the effectiveness of marketing strategies and advertising campaigns to optimize the company’s promotional approaches. - Collaborating with KPMG international teams to exchange best practices and implement innovative solutions in brand management.

- Developing sales in categories A, B, C, and HORECA to increase sales volume and expand the client base. - Searching for and engaging with contractors to ensure stable product distribution and customer satisfaction. - Visiting over 100 retail outlets daily to maintain client inventory levels and meet their product needs. - Participating in marketing strategy development and promotional activities to strengthen the company’s market position and increase brand loyalty. - Analyzing customer and competitor needs to create competitive offers and boost sales. - Organizing and overseeing merchandising in retail outlets to improve product presentation and increase sales. - Developing and implementing planograms to optimize product placement and improve the efficiency of retail space usage.