Alexander Roschin

Achievements: - ensured revenue growth of 17% YoY due to the use of the main product in alternative markets; - conducted an audit of the procurement system, improved commercial terms with current suppliers (cost optimization ~10%); - implemented the concept of regular, resource planning, automating financial accounting in the internal ERP due to the constant setup of end-to-end reporting and processes; - automated processes through the internal ERP, which led to a reduction in the preparation time of PL, BS, CF from 2.5 to 1 month; - increased the percentage of Cycle time for operational tasks to 87% WoW (from the initial 59%); - built an electronic document management system, organized the automation of product distribution processes based on 1C; - supervised the subsidiary project Intelion Cloud (as a business customer) in order to ensure a transparent operational infrastructure of the product; - organized the transition to outsourcing of accounting and legal services, thereby attracting new ideas and expertise in a short time. Managed all key business units, developed and implemented new processes in a short time, supervised their subsequent automation.

Achievements: - launched the Moscow office of the project, the international office in Istanbul together with all the necessary operational infrastructure in 2 months; - signed contracts with 11 large international companies by reducing the signing cycle from 3 months to 3 weeks due to the implementation of short versions of contracts, which was absolutely important within the startup. The built transparent and optimized processes ultimately led to the accelerated signing of new clients to the platform within the PMF stage, and also led to a significant reduction in Cycle time for operational tasks by 39%. - built a system of purchase conversion cards, which led to a maximum increase in margin by 2.5 times in 1 year; - as a result of successfully conducted pilots in the Polish and Turkish markets with AVON, L’Oreal, Adidas, Apteka Melissa, Bioderma, scaled the business model and monetization models in 3 months; - localized efficient and transparent processes related to the product for work on international markets with the involvement of outsourcing companies and agencies in a limited time frame. Responsible for strategic development of business and operational activities, paying special attention to the implementation of the company's development strategy and sales channels. In a short time frame, implemented the architectural design of end-to-end business processes, digitalization tools, aimed at improving operational efficiency.

Achievements: - Ensured revenue growth by 67%, increasing the company's profitability and its presence in the entertainment sector; - Increased the user NPS from 60% to 80% by reducing the share of customer support losses by 12 times; - Reduced the average waiting time on the incoming line by 6 times; - In conditions of limited traffic in the online segment, launched the Offline2Online project (offline traffic of cinemas for online purchases). As a result, achieved an increase in online sales by +24% YoY; - The first on the market to integrate the new NSPK MIR payment method, which led to an increase in the client's marginality by 60% due to the significant contribution of acquiring to the unit economy; - Created a development model for the transactional business of Rambler/cash desks and the media business of Afisha.ru, highlighting the main drivers affecting GTV, Revenue and traffic. - implemented a number of integration projects with SBER (SBER Ecosystem) to improve user experience and attract a new audience. Achieved high results by constantly managing changes, optimizing existing processes. Found opportunities for growth in a highly competitive environment.

Achievements: - increased the share of E-commerce in the company's turnover from 18 to 25% by launching sales through electronic catalogs, a mobile application, and introducing a new type of payment - installments and loans; - achieved an increase in online sales by 10.5% YoY due to an increase in website conversion by 7% as a result of implementing a recommendation system and by 4.7% for specialized types of YoY deliveries; - formed and implemented a calculation system for the "Marketplace", "Placement of electronic catalogs at Euroset outlets" projects; - implemented roadmaps for merging the business processes of Svyaznoy and Euroset. Monitored compliance with targets by the digital marketing and online sales service divisions; - implemented and unified a new system of balanced indicators in the directorate's budget, which significantly simplified document flow and made operational activities transparent; - transformed the online logistics of two companies by prioritizing high-margin deliveries with short shoulders and delivery times to the end customer. Combined the sales channels of the website svyaznoy.ru, euroset.ru, c-store.

AACSB, AMBA accredited. #1 in Russian Federation. RANEPA (Russian Presidential Academy of National Economy and Public Administration)