Đặng Anh

User Acquisition & Monetization Optimizer: - Plan, execute, and optimize multi-channel UA campaigns across Google Ads, TikTok, and other ad networks. - Continuously optimize key metrics such as CPI, ROAS, and LTV to ensure sustainable growth. - Conduct A/B testing on ad creatives, targeting strategies, and bidding models to improve performance. - Scale campaigns effectively by identifying high-performing segments and reallocating budgets. - Work closely with the creative and data teams to refine ad strategies for different player demographics. 🔹 Research & Development (R&D) - Research emerging trends in mobile gaming, ad tech, and user behavior to identify new growth opportunities. - Experiment with new ad formats, platforms, and monetization models to enhance acquisition strategies. - Collaborate with product teams to align marketing strategies with in-game mechanics and player retention goals. - Provide data-driven insights to improve game launch strategies and long-term scalability