Özhan Aktaş

As the General Manager overseeing Germany and Turkey—two of Essens' most strategic and high-volume markets—I lead the end-to-end operational and strategic initiatives to drive sustainable growth, market expansion, and brand excellence. Key Responsibilities & Strategic Impact: • Strategic Market Leadership: Designing and executing tailored growth strategies for the German and Turkish markets, ensuring brand positioning aligns with both European and Eurasian market dynamics. • Operational Excellence: Streamlining supply chain, logistics, and customer service operations to enhance efficiency, reduce costs, and ensure seamless product delivery across borders. • Network & Talent Development: Leading cross-functional international teams and empowering a vast network of independent distributors through performance-driven leadership and motivational programs. • Revenue & Profitability Growth: Managing P&L responsibilities, optimizing financial performance, and achieving consistent year-over-year revenue targets in diverse economic environments. • Digital Transformation: Integrating modern digital tools into the direct selling model to enhance the user experience for both business partners and end consumers. • Compliance & Governance: Ensuring full alignment with EU and local Turkish commercial regulations, maintaining a transparent and high-integrity business environment.