Érica Stumpf

Managing a strategic portfolio of mid-market accounts in Brazil, acting as a business consultant for high-growth companies leveraging the Meta advertising ecosystem. Key responsibilities: • Strategic portfolio management focused on revenue growth and client retention • Consultative selling of advertising solutions across Facebook, Instagram and Whatsapp • Building customized business plans based on data analysis, industry benchmarks, and market insights • Identifying and executing upsell and cross-sell opportunities (Advantage+, Conversions API, WhatsApp Business, Reels) • Serving as the strategic bridge between clients and Meta's internal product, engineering, and support teams • Leading Quarterly Business Reviews (QBRs) and executive presentations for senior stakeholders • Tracking performance KPIs, ROAS, and campaign incrementality Industry focus: Retail, E-commerce & CPG

Managed strategic accounts in the retail and e-commerce sector, serving as the primary point of contact for media teams and C-level decision-makers at mid-to-large Brazilian companies. • Led end-to-end account management including onboarding, adoption, retention, and expansion strategies • Conducted in-depth analysis of Google Ads and Meta Ads accounts to identify growth and optimization opportunities • Built and presented strategic business plans connecting product capabilities to client revenue goals • Drove renewal and upsell processes, consistently maintaining high retention rates • Collaborated cross-functionally with product, data, sales, and finance teams to deliver client outcomes • Managed the full client lifecycle using HubSpot CRM Key verticals: Retail, E-commerce, Fashion

Short-term strategic outsourcing project embedded within Camicado (houseware retail), managing the full paid media operation during a critical transition period. • Owned daily alignment and demand planning between client and media partners • Managed stakeholder relationships across the client organization and external agencies • Ensured campaign continuity and performance stability during the transition

Led paid media planning and strategy for Schutz and Alexandre Birman's US e-commerce operations, managing all digital advertising channels for two premium fashion brands entering the North American market. • Owned the full-funnel paid media strategy across Meta, Google, TikTok, and retail media partners • Served as the central liaison between the e-commerce team (marketing, branding, design, product, CRM) and external agency partners (AKDM, AMDX, ROI Hunter) • Managed multi-platform budgets and optimized toward ROAS and revenue targets • Contributed to the international growth strategy of two iconic Brazilian luxury brands Scale: Multi-brand, multi-platform, US-market focused

Senior analyst responsible for managing high-budget Google Ads and Meta Ads accounts for enterprise retail and B2B clients, leading a team of analysts and serving as the strategic point of contact for key accounts. • Planned, executed, and optimized paid media campaigns across Google and Meta platforms • Managed budgets and delivered performance reports with strategic recommendations to senior stakeholders • Led media analysis and quarterly strategic planning for portfolio accounts • Managed ROI Hunter platform (product feed optimization and dynamic ads at scale) • Mentored and managed junior team members Clients: Grupo Renner, Salesforce LATAM, Grupo Angeloni, Usaflex

Managed Google Ads and Meta Ads campaigns for retail and multi-sector clients, focusing on performance optimization and data-driven decision making. • Executed campaign setup, optimization, and reporting across search, display, and social channels • Supported strategic planning and budget allocation for portfolio accounts

Performance-focused media analyst managing Google Ads and Facebook Ads campaigns for major enterprise clients across retail, FMCG, financial services, and education sectors. • Built and optimized campaigns across search, display, video, and social channels • Managed performance for a diverse client portfolio including Lojas Renner, Grupo Angeloni, Unilever, Carrefour Soluções Financeiras, Samsung, Gerdau, and Ensino Einstein • Delivered performance reports and optimization recommendations to drive ROAS and CPA improvements Scale: 8+ enterprise accounts simultaneously

Primary role with the selection, training, management and experience of the staff team and the logistics of the event operations.