çiğdem serdaroğlu

* Product management of antiinfectives and OTC products throughout her profession. * Identify opportunities and marketing needs and propose new stategies * Prepare annual and longer term marketing plans * Maintain contact with key account customers to follow up and keep informed * Provide medical and strategic product training to sales force * Supervise junior product managers

* Product management of CNS, antiinfectives, dermatology, urology and gastroenterology products throughout her profession. * Propose strategies and manage execution of agreed strategic projects * Achieve sales and market share goals at the budgeted expense levels * Coordinate the development of sales objectives, strategies, advertising, promotional programs, public relations and market research activities and ensure their execution

* Product management of nephrology products throughout her profession. * Prepare sales forecasts for use in planning manufacturing operations and inventory control * Identify key opinion leaders for assigned product groups and serve as a liaison to initiate and cultivate relationship * Take part in recruitment processes of sales team * Update business and product knowledge by analysing product files and marketing materials and following related text, journal articles and technical documents

* Product management of cardiovascular products throughout her profession * Contribute to the preparation of business plan * Follow up all the competitors in the market and inform upper management * Prepare detail aids and other published materials * Go to regular field visits with sales representatives and area managers * Attend major national and international congresses

* Take responsibility in departmental projects and adapt to the new or changed work demands * Take part in executing clinical trials * Prepare training manuals and visual materials * Approve promotional materials * Ensure all business activities comply with relevant acts, legal demands, and ethical standards

Responsible for the sales of CNS products

* Evaluate new business opportunities such as in/out licensing, technology transfer, collaborative research and development agreements, co-marketing deals, joint ventures. * Determine new opportunities by analyzing business needs. * Developing strategic ideas or proposals to make the company successful and increase revenue. * Networking with clients, conducting presentations of new proposals, negotiating and making deals. * Prepare the annual Business Development Plan; as well as prepare the annual Work Plan. * Serve as a lead facilitator both internally and externally for projects. * Pro-actively hunt for target partners and establish communications. * Further develop multi-tier relationships to organically grow the company’s accounts.