Zy K

Brand Manager @ Nestlé Professional

About

Marketing manager with over a decade of experience in creating impactful marketing and commercial strategies for multi-million dollar global B2C FMCG brands including Nescafe, Milo, Colgate, Friso and Dutch Lady. Skilled in developing category strategy, marketing campaigns and trade activities, using in-depth data analysis. Adept in new product development, digital marketing and ecommerce. Possesses proven track records in delivering category growth.

Country

City

Singapore

Industry

Government Administration

Skill

FMCG, Nielsen, Customer Insight, Market Analysis, Market Research, Management, Business Development, Marketing Management, Brand Equity, Shopper Marketing, Marketing, Competitive Analysis, Consumer Behaviour, Marketing Research, Fast-Moving Consumer Goods (FMCG)

Experience

Brand Manager

Nestlé Professional

2017-10 - Present · 9 yrs

Singapore

Planned and executed brand strategy, category strategy, marketing campaigns, new product development, new business concepts for Nescafe, Milo, Starbucks, Nestea, Roastelier in food service professional channels

Ecommerce & Shopper Marketing Manager

FrieslandCampina

2014-10 - 2017-9 · 3 yrs

Singapore

Led Friso’s ecommerce expansion by launching its own e-store and aggressively driving growth strategies with e-retailers and marketplaces. Drove ecommerce platforms’ sales, loyalty program, performance analysis and optimization to drive conversation rates. Developed channel and shopper strategies for dairy categories across all modern trade and ecommerce channels

Shopper Marketing Manager

Colgate-Palmolive

2012-11 - 2014-9 · 1 yr 11 mos

Singapore

Led and executed trade marketing strategies for oral care, personal care and household products for supermarket and pharmacy retailers

Client Services Manager (FMCG)

Nielsen

2008-7 - 2012-10 · 4 yrs 4 mos

Singapore

Provided consultation and insights to supermarkets, pharmacy, convenience retailers based on their sales and market shares objectives across all food and non-food grocery categories