Zara Wishloff

President & CEO @ Automotive Parts Distributors

About

Lifetime Automotive Industry professional. Love the industry and its people visiting over 1000 Automotive businesses in career. Worked through all levels of the Canadian Automotive Aftermarket ( Wd , Manufacturer and Jobber Distributor ). Scratched and clawed my way up from ground level to business ownership. Creative Sales and Marketing Specialist with experience and track record of producing strategic company growth. Ground up creation and execution of loyalty programs and business growth initiatives. Experience in building brands and finding unique selling propositions. Specialties: Master of "perceived value", leveraging company strengths and strategic plans.

Country

Canada

City

Greater Edmonton Metropolitan Area

Industry

Automotive

Skill

Creativity and Innovation, Leadership, Warehouse Operations, Credit Management, Accounts Receivable (AR), Office Managers, warehouse manager , Talent Management, Director level, Board Leadership, Automotive, Sales Management, New Business Development, Negotiation, Strategic Planning, Sales Operations, Marketing Strategy, Account Management, Customer Relations, Team Building

Experience

President & CEO

Automotive Parts Distributors

2021-4 - Present · 5 yrs 6 mos

Alberta, Saskatchewan

VP Sales and Marketing

Automotive Parts Distributors

2010-7 - 2021-4 · 10 yrs 10 mos

Alberta, Saskatchewan

Provided guidance to turn company around from 3 years of losses to profitability through marketing strategies,restructuring guidance, accountability and systems set up.

Director At Large

High Fives for Kids Foundation

2014-11 - Present · 11 yrs 11 mos

Ottawa, Canada Area

Director and Chief Business Development Officer

Safebrain Systems Inc.

2010-1 - 2011-5 · 1 yr 5 mos

Responsible for all marketing and helping company from inception idea, through incorporation and subsequent growth in exchange for equity stake. Unique technology for concussion monitoring on sports helmets. Developed logos and packaging and ran social media campaigns.