Zviad Maisashvili

• Led innovative marketing strategies, boosting brand visibility and market reach. • Developed and executed growth marketing strategies, increasing brand awareness by 40% and market reach. •. Spearheaded strategic partnerships, leading to a 30% increase in enterprise deals. • Led B2B sales efforts, driving customer acquisition and revenue growth through targeted ABM campaigns. • Managed sponsorship deals and agency partnerships, optimizing media budgets and maximizing ROI. • Orchestrated cross-functional collaboration between marketing, sales, and product teams to align go-to-market (GTM) strategies. • Implemented CRM & email marketing automation (HubSpot, Mailchimp), boosting engagement by 20% and improving conversion rates by 15%.

•Personally acquired and managed a diverse portfolio of clients, leading to consistent revenue growth. •Successfully oversaw multiple rebranding and digital marketing campaigns that increased client brand visibility and customer engagement. •Maintained a high client retention rate by fostering strong relationships and delivering results that exceeded expectations. •Acquiring B2B clients through targeted outreach, networking, and strategic partnerships.

• Spearheaded the development and execution of a high-impact customer loyalty program, contributing to a robust 20% surge in repeat patronage, driving customer engagement and retention rates • Revolutionized sales and marketing strategies, enhancing market penetration and positioning the company at the forefront of the cinema industry • Established and cultivated strategic relationships with major movie distributors, including Warner and Universal, to expand the film portfolio and secure exclusive rights • Launched innovative marketing campaigns to combat rampant piracy, safeguarding intellectual property rights and bolstering industry standards and ethics in the country • Pioneered the deployment of a cutting-edge data analytics program, tracking audience demographics and preferences to deliver hyper-targeted marketing campaigns • Leveraged audience insights from data analytics, enhancing customer experience and driving revenue growth • Fused analytics with marketing initiatives, enabling tailored offerings to customer base, thereby maximizing ROI • Maintained a pulse on industry trends and audience preferences, ensuring the company remained a competitive force • Spearheaded a groundbreaking project as a management consultant for a movie theatre chain, successfully negotiating deals with major labels to acquire content and launch the first online streaming platform in Georgia. This strategic initiative not only curtailed 90% of illegal websites in the region, but also generated new revenue streams for the movie theatre chain and amassed millions in revenue through the platform itself.

• Orchestrated the strategic direction and operational execution of an emerging advertising agency (10+ employees) • Managed full cycle business operations, including client acquisition and deal execution ($2M+ annual revenue) • Designed and launched highly effective marketing strategies across diverse industries, directly contributing to substantial increases in client brand visibility and sales conversions • Fostered robust and enduring client relationships, resulting in long-term partnerships and recurring business • Drove the creative team to develop groundbreaking advertising campaigns, leveraging creative and ingenuity • Assumed comprehensive control over financial aspects of the agency, instituting rigorous fiscal management • Led technological innovation within the organization, implementing cutting-edge tools that enhanced performance • Championed a culture of continuous improvement and adaptation, leading to an increase in agency performance

• Oversaw 35+ team members across the marketing, sales, and public relations departments of a multimedia company (advertising, record label, recording studio, TV production), driving $20M+ in annual revenue. • Dealt with sponsorships and managed agency relationships. • Empowered teams through personalized training and mentoring, resulting in heightened productivity, enhanced customer interactions, and the successful execution of the annual marketing and sales plan • Devised and implemented a comprehensive marketing strategy that skyrocketed company's revenue by 700% • Played a crucial role in the sales management process, balancing and aligning sales objectives with business goals • Led acquisition of 25 new high-value clients for the advertising division of the company, expanding market footprint • Identified and secured new sponsors for key recording studio projects, boosting project funding • Revamped the marketing communication plan, injecting a fresh perspective and invigorating the brand image • Transitioned the company to a global platform, expertly navigating the complexities of the international market

• Conceptualized the pioneering idea of a coffee shop chain intertwined with loyalty programs and coworking spaces • Successfully managed, scaled, and expanded the COFFEE TIME chain across 3 locations in Georgia • Achieved high customer satisfaction ratings, indicative of a strong focus on enhancing customer experience • Cultivated a customer-centric culture that consistently garnered positive feedback from a diverse array of patrons • Recognized as a premier choice for tourists by "Infotbilisi" in 2011, reflecting our commitment to exceptional service • Designed and implemented operational efficiencies and training programs, leading to improved service standards • Drove significant revenue growth through the execution of strategic marketing initiatives and loyalty programs

• Spearheaded 15+ innovative marketing campaigns for 3 hotels, increasing in occupancy rates and resort revenue • Engineered a unique brand identity from scratch, strategically positioning it within the market to capture share • Led and mentored a high-performing team of 20+ professionals, fostering a culture of continuous learning • Devised a dynamic pricing and sales strategy, resulting in a substantial boost in bookings and a marked revenue growth • Ensured delivery of a consistent and compelling brand message that resonated with guests in a competitive market • Defined pricing and sales strategies that not only increased bookings but also enhanced customer loyalty • Masterminded a comprehensive suite of sales and marketing tools, training the team to leverage their fullest potential

Business Intelligence & AI