Zumra Ozturk

- Running product delivery for building API integrations with various Marketplaces, PIMs, Advertisement channels for clients to streamline their data synchronisation between those systems

- Collaborating with the product manager to define OKRs, translating product’s objectives to backlog items and preparing user stories accordingly by closely working with developers and UX/UI - Co-create concept for Statistic module includes insightful KPIs for page owners to initiate content creation - Delivered edit feature on native applications to enrich our user’s experience and increase engagement on mobile platforms

- Coached and guided the teams on the values and practices of Agile and Scrum. Facilitated the agile and continuous delivery product development process through iteration planning, grooming, daily stand-ups, and retrospective meetings. - Delivered Agile Training Programme to expand Agile knowledge within the department - Managed Inception phase for a capacity demand management dashboard to generate requirements and MVP scope by collaborating with both clinical and business stakeholders - Introduce Visual Thinking practice to Delivery Tribe for more productive ideation meetings - Re-designed the internal request administration system by conducting user research, ideation and prototyping to have clutter free and more user friendly application

- Created product roadmap plans, release iterations and launch strategies in support of the overall product strategy by collaboratively working with internal stakeholders. - Translated business requirements into technical deliverables and documented requirements with use cases and user stories, wireframes, workflow and sequence diagrams. - Delivered Automated Listing Discount feature for marketplace listings to save the Sales Team’s time and minimise the wrong price problem in Black Friday - Launched several new return options to optimise return process and improve customer satisfaction - Delivered MVP by running workshops and collaborating with different teams across the company for Alternative Delivery Option product timely by running ideation meetings and collaborating with cross-functional teams and stakeholders and business’ users. - Managed Refactoring project to minimise occurring technical problems to spare developer’s resources

- Successfully defined and prioritized the product backlog by translating product vision into well-defined stories. Successfully balanced expectations of multiple internal and external stakeholders. - Performed requirement specifying, user story writing and mapping, functional testing for the Mobile Apps Re-platforming project - Rolled out internal Employee Portal on SharePoint by bringing HR and 3rd party company together to improve collaboration and communication within the company - Delivered Alternative Warehouse Integration project by bringing in-house ERP and outsource development team together to increase order fulfilment capacity.