Zulfa Armeth

Responsible for creating and managing engaging social content across major haircare brands under Procter & Gamble. This includes developing platform-native content, supporting campaign rollouts, and ensuring each brand’s voice is consistent, relevant, and culturally in tune. Managing day-to-day community engagement, responding to audiences in a timely and on-brand manner, and fostering an active, positive online presence. Collaborating with creative, strategy, and influencer teams to bring campaigns to life, while also supporting ad hoc content needs, trend-led moments, and reactive opportunities. Balancing creativity with performance, using insights and platform trends to inform content that drives both engagement and brand growth.

Offering end-to-end photography and content creation, from creative concept development and moodboarding to location scouting, photo shoots, and post-production editing. Every stage is designed to deliver high-impact visual content that aligns with brand identity and storytelling goals.

Account executive specializing in creator and talent partnerships, driving targeted digital marketing for brands like Montirex, BBC, and EE through research, communication, presentation, and admin expertise.

Social content brand lead specializing in content creation, idea generation, influencer outreach, and event planning, with experience pitching to all company levels. Spearheaded the viral ‘Dubai Chocolate’ launch, independently managing everything from packaging and production to shop floor rollout and engaging social content.

As a Creative Intern at Channel 4, I contributed to an exciting pilot project, assisting with creative concepts, pre-production logistics, and serving as the on-shoot photographer, gaining valuable insights into the entertainment industry.

In this role, I developed media skills through a diversity lens, researching niche influencers, creating press materials, and coordinating PR events. I built client relationships, contributed to strategy discussions, and honed my communication and multitasking skills in a fast-paced environment.

As a Youth Club Education Facilitator, I planned and led workshops for young people (14-23) in a gallery space, aligning sessions with current exhibitions. I facilitated discussions, interactive activities, and creative projects while providing mentorship and fostering a safe, inclusive environment. Additionally, I conducted outreach workshops in schools for recruitment.

In February 2022, I gained hands-on experience in film production with Piece Of Pie Productions INC as a supporting actress in Sumotherhood. This role allowed me to observe and participate in the production process, offering valuable insights into the workings of a professional film set. The experience strengthened my passion for filmmaking and enhanced my technical skills.

In September 2021, I completed a month-long apprenticeship at Havas Red UK, gaining valuable insights into PR. I developed skills in strategic problem-solving, visual communication, and teamwork, contributing creative ideas to campaigns. The experience enhanced my organizational skills and deepened my passion for PR.

In August 2019, I completed an internship at Conran Design Group, gaining valuable experience in design strategy, creative problem-solving, and branding. I contributed to impactful design projects, collaborated with multidisciplinary teams, and refined my visual communication skills, strengthening my passion for design and innovation.