Zuilla A.

Lead product strategy and growth initiatives for multiple clients. Drive user engagement and retention through roadmap planning, experimentation frameworks, and personalized customer journeys. Launch app features informed by analytics and marketing insights, improving adoption and engagement.

Oversaw app growth initiatives, aligning product roadmaps with marketing campaigns. Conducted funnel analysis and A/B testing to inform feature prioritization and drive retention and adoption improvements.

Built and executed CRM and lifecycle strategies, optimizing multi-channel engagement and product feature launches. Developed North Star metrics and dashboards to enable data-driven product decisions, enhancing team productivity and client outcomes.

Optimized customer lifecycles for different clients by utilizing data to create and experiment with processes. Trained new team members, created team templates, and owned the day-to-day conversation with clients. Drove user-centric enhancements and product improvements through A/B testing and experimentation.

Responsible for the execution part of the process (campaign creation in Braze, QA, and campaign launch). Assisted the company with ongoing tasks (project manager role).

Relocated permanent to the US. Participant in New Women New Yorkers' LEAD Workforce Development Program.

From September 2017 to January 2019, I served as a Business Analyst at BugBusterS in São Paulo, Brazil. During this time, I used my communication and negotiation skills to form partnerships, ultimately leading to a notable growth in brand awareness, market expansion, and increased field visits. BugBusterS a trustable IT solutions provider within the São Paulo was strengthened by these efforts. Next, I engaged in an GTM strategy, which ensured dependable cooperation with computer brands, hence expanding our customer base and reaching a larger market segment. Aside from the Lenovo alliances, I also formed other strategic alliances with major computer brands.

Volunteered as a English instructor for underprivileged women in Brazil.

Served as a Brazilian Cultural Representative at a variety of Disney World  locations, providing customer service aligned with Disney’s world class hospitality standard. 

Assisted customers with complaints and questions, guided customers  queries about services and products, processed orders and refunds.   Executed 30+ outbound calls per day to follow up with customers.