Zsuzsanna Hámori
Pharmaceutical Marketing Specialist @ Pannonpharma Ltd
About
Marketing professional with experience in pharmaceutical, consumer goods and media sectors.Experienced in both B2B and B2C communication, with a hands-on and structured approach.Currently working in pharmaceutical marketing, supporting Rx and OTC products, HCP communication and cooperation with pharmacy chains and wholesalers.In the consumer goods sector I was responsible for brand marketing activities, annual marketing planning and content development, as well as adapting international materials for the Hungarian market. My work included cooperation with agencies, social media oversight and close collaboration with the sales team.At HVG Publishing House supported ATL and BTL marketing activities and loyalty programs.
Hungary
Budapest
Publishing
Brand Management, B2C Marketing, B2B Marketing, Pharmaceutical Marketing, Budgeting, Content Development, Social Media Marketing, Artificial Intelligence (AI), Below the Line Advertising, Integrated Marketing, Content Marketing, Hungarian, Branding, Project Coordination, Stakeholder Management, Project Management, Offline Marketing, Budget Management, Product Launch, Market Research
Experience
Pharmaceutical Marketing Specialist
Pannonpharma Ltd
Budapest, Hungary
• Supporting marketing activities for Rx and OTC products • Preparing materials for HCP communication and sales force support • Coordinating B2C and trade marketing activities for OTC brands • Cooperating with pharmacy chains and pharmaceutical wholesalers
Brand Manager
Target Sales Group Kft.
Exclusive distributor of the international Tommee Tippee baby care brand in Hungary • Developed annual marketing plans and was responsible for budget planning and tracking • Managed brand marketing activities across digital and offline channels • Localized and adapted international marketing materials for the Hungarian market • Developed POS materials, product presentations and sales support tools • Oversaw social media activities, including content planning and coordination • Led influencer collaborations from briefing to delivery • Conducted market and competitor analysis to support marketing decisions • Led website development including content structure and adaptation
Marketing Coordinator
HVG Kiadó Zrt
• Supported ATL and BTL campaigns and promotional activities for HVG magazines and special editions. • Assisted in organizing corporate and client events. • Helped manage media sponsorship agreements and promotional partnerships. • Collaborated with advertising agencies and external partners. • Maintained communication between marketing, sales, distribution departments. • Coordinated the production of marketing materials.
Loyalty Program Assistant
HVG Kiadó Zrt
• Assisted in the daily operation of the HVG Club Card and co-branded credit card programs. • Maintained communication with advertising agencies and external partners. • Provided customer support for subscribers and club members. • Handled administrative tasks and POS material distribution.
Education
Milton Friedman University
Communication and Media Studies
Budapest Metropolitan University
Marketing & Advertising Manager
Edutus Egyetem
SEO Specialist
Zsuzsanna Hámori's Contact Information
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