Zsuzsa Kóródi

External and internal communication, PR, social media, branding for Hungary's largest building construction company.

🚀Experienced Marketing and Communications Manager | 10 Years at ALDI | Multi-faceted Expertise🚀 I am a seasoned marketing and communications specialist with a decade-long journey at ALDI, where I have immersed myself in a diverse range of topics within the realm of communication and marketing. Throughout this journey, I've orchestrated and executed campaigns, managed paid media across various platforms (TV, radio, print and online press, out-of-home, vehicle branding), led corporate and B2B communication initiatives, orchestrated press events, and magaged impactful press releases and B2B tender materials. 🌐My Expertise: My comprehensive expertise encompasses a spectrum of domains, including internal corporate communication, in-store promotions, coupon campaigns, managing outreach to music and sports events, on-ground activations, and media coverage associated with store openings. I've effectively harnessed the power of social media platforms, tailoring communication for specific channels such as Facebook, Instagram, TikTok, YouTube, and LinkedIn, while also fostering influencer collaborations. I am particularly proud of my pivotal leadership role in 2013, driving the creation and launch of the Hungarian ALDI Facebook page. This venture not only marked a significant milestone for our brand's digital presence but also set the stage for our subsequent successes in social media engagement. 🎯Notable Achievements: I've contributed significantly to the success of ALDI's other services through strategic advertising and communication endeavors, notably in ALDI Travel and Discount Fuel Stations. These projects required a deep understanding of customer needs and precise communication to resonate with diverse audiences.

My journey began in the heart of operations at ALDI, where I started in the Central Buying Department, quickly advancing to become the Assistant to the Country Coordinator of Buying 🛍️Career Path: My ALDI journey has been an incredible ride, evolving from the intricacies of the Central Buying Department to a pivotal role in assisting the Country Coordinator of Buying in coordinating nationwide procurement efforts. A significant aspect of my growth has been my collaboration with relevant departments in Hofer S/E countries, enriching my perspective and contributing to a broader understanding of international retail dynamics. As Assistant to the Country Coordinator of Buying, I've managed leadership assistant tasks while simultaneously diving deeper into the world of retail. My hands-on experience has allowed me to gain a granular understanding of the intricacies of retail operations, supply-demand dynamics, and the ever-evolving consumer preferences that shape our decisions.

🌟Startup Immersion: My venture into the startup world was a transformative experience that granted me a front-row seat to the realm of innovation. I had the privilege of collaborating with an enterprising team, gaining insights into novel financial strategies, marketing paradigms, and media innovations that are reshaping industries. 💼Role Highlights: I was a teammember who created newsletters and knowledge bases, ensuring that intricate concepts were distilled into accessible and informative resources. My ability to translate complex ideas into engaging content has empowered me to connect with diverse audiences.

🏢Passionate Retail Enthusiast | Curator of Customer Experiences | Proud IKEA Alumni 🏢 I was a dedicated professional who embarked on a journey to seamlessly blend my academic pursuits with a long-term, structured, and seamlessly integrated work experience. Alongside my university studies, I was driven to find a workplace that aligned with my values, offered predictability, and could easily be woven into my daily routine. Enter IKEA, a brand I've admired since childhood for its modern and minimalist design ethos. Joining their team marked the inception of my immersion into the world of commerce and customer interactions. 🛒 My IKEA Journey: Starting my career journey with IKEA was an exhilarating realization of a childhood admiration. This iconic brand not only appealed to my aesthetics but also provided an exceptional platform to dive into the intricacies of the retail realm. Throughout my tenure, I cultivated a deep understanding of customers, delving into their thought processes and motivations, which was a priceless learning experience. 🌟 Connecting the Dots: The invaluable insights gathered during my time at IKEA have become the foundation of my professional journey. Armed with a profound understanding of customer behavior, I'm committed to curating experiences that resonate, inspire, and drive positive impact. I believe that by blending creativity, strategic thinking, and a deep empathy for customers, we can shape exceptional retail narratives.