Zoya Pandey

Responsible for leading the marketing excellence function for the India formulation business.

Regional EHS Leadership: Supported business continuity during the pandemic by providing guidance on measures related to ‘Return to Workplace’ for field and office employees, while driving environmental sustainability initiatives to improve overall EHS performance Strategic Planning: Developed and executed region-specific EHS strategies, crafting annual plans with KPIs to monitor progress and ensure alignment with global standards and local regulations. Monitoring and Governance: Maintained global reporting accuracy, driving initiatives to meet global EHS standards, while leading projects to enhance field employee safety and environmental sustainability for commercial businesses. Team Leadership and Collaboration: Cultivated a robust EHS culture by engaging cross-functional leadership at the country level, fostering collective commitment and involvement. Recognitions: Acknowledged with Abbott Global President’s Award, EPD Global President’s Award, and EPD India President’s Award, including sessions showcasing best practices to IPA members by invitation.

Strategic Brand Growth: Support profitable, market beating growth of strategic focus brands through robust brand planning process, innovative marketing campaigns and initiatives to enhance brand value proposition and efficient use of media spend, with a focus on measurable impact. Product and Portfolio Management: Oversee the lifecycle management of strategic focus brands and therapies, including new product opportunities, pricing strategies, and successful new product launches. Insight-Driven Brand Plans and campaigns: Lead Market Research/Insight mining initiatives to support marketers in crafting brand plans and campaigns based on well researched data and insights Financial Performance and ROI Analysis: Analyze financial performance indicators, including revenue generation, profit margins, and ROI related to marketing expenses. Offer data-driven recommendations to improve profitability and achieve overall business objectives Partners Management for Innovation -Identify and empanel partners to provide Innovative solutions to elevate campaign success, while mentoring and coaching the marketing team through the MEx Launchpad Coach Program, fostering skill development and team capabilities. Achievement: Received the Golden Globe Tigers Award for Marketing Talent Development and the MD’s Award for driving the innovative MEx Launchpad Coach Program. Elevated marketing teams capabilities that helped them achieve multiple internal and external awards for robust brand plans, innovative campaigns, and successful new launches.

Achieved 103% of new product targets, contributing to a 3% increase in company revenue growth for Specialty Care and Primary Care segments. Streamlined new product launch processes, monitored KPIs for 35 key brands, and managed successful transitions for new products acquired or in-licensed. Recognized by leadership for exceeding targets, resulting in enhanced job responsibilities within one year.

Received "Best Employee" recognition for strategic marketing contributions in 2010 and acknowledged by the Global team for leadership in the transition to Abbott as the "Employee & Customer Communication lead." Established and directed the Marketing Excellence function, fostering growth for 30 strategic focus investment brands across 14 therapies by implementing processes, facilitating best practice sharing, and collaborating with key departments to enhance marketing capabilities and talent development. Led employee communication and ensured business compliance, supporting the Managing Director's Change Management Agenda while upholding organizational adherence to regulatory standards.

Spearheaded Marketing Excellence work within Strategic Marketing function by institutionalizing Marketing processes & frameworks, marketing capability building, senior leadership engagement to drive culture change, best practices sharing, industry expert sessions, new R&R programs for Marketers; and measuring progress through performance of 30 strategic focus build/invest brands across 12 therapeutic categories.

As P&L head, orchestrated a transformational GTM for Sprycel, a patented hematology brand, resulting in an exceptional 47% growth within a highly competitive market.

Successfully launched Cervarix, a cervical cancer vaccine, in India by seamlessly aligning with the global strategy, employing adept localization, and surpassing the planned launch timeline.

As P&L head, spearheaded a remarkable 145% growth in the Oncology portfolio over two years, escalating revenues from $2.9 million to $7.1 million, elevating its significance within AZ-India's business from 5% in 2005 to 10% in 2008, establishing it as the company's primary growth engine BU. Recognized with the MDs Circle of Excellence Award in 2007 and VPs Awards for Marketing in 2006 and 2007.

Achieved 100% growth in the prostaglandin portfolio in 2.5 years, elevating revenue from $3.9 million in 2003 to $7.8 million in 2006. Improved portfolio profitability by 50% through collaborative efforts on a CSR campaign to reduce maternal mortality with FOGSI. Supported the Sri Lanka team in developing a business case for a maternal health portfolio launch, resulting in numerous accolades, including the MD's Circle of Excellence Award in 2005, the HR Director Award for Therapy Excellence in 2006, and securing two promotions within a span of 2 years.