Zora Yu

I am trained with business operations foresight and understanding, being close to P&L, budgets, stakeholders and partners to decide on my marketing objectives. My strengths in communications and pitching allow me clarity in strategy work and PR skills, honing a strong brand persona for Hyundai in Singapore for the past 3 years. Performance Marketing: In charge of team and agency direction to create marketing campaigns for SEO, SEM, Search, Keywords, GDN and traditional media. This includes tactical and branding messaging, promotion deliverables, and exhibitions. PR Lead: Media hosting and engagement through local and global events (created and managed by me, or acted as liaison for global HQ). Hosted audiences for/from Germany, S. Korea, Southeast Asia, Singapore. Communications Lead: Built and executed yearly to monthly marketing strategies, negotiated media deals agreements, headed messaging in social media, press releases, product launches, product positioning, audience targeting, and trade shows. Also POC for Regional HQ (Jakarta) and HQ (Korea) for marketing management. Additionally I initiated and wrote 1 ambassadorial contract (revenue-generating) for a mutually beneficial ambassadorship with local celebrity. Product launches: IONIQ 9 (Dec '25), TUCSON (Jan’25), SANTA FE (Jul’24), KONA Hybrid (Aug’ 23), and more upcoming. • SANTA FE 2024 launch planning: ↳ Drove cross-departmental coordination from teaser to launch stage, securing >70 closed deals at point of live conversion. ↳ Negotiated and managed a launch budget of $100,000 for entire launch campaign including separate media and customer events. ↳ Product messaging (Offline & Online) ↳ Communications (Paid & Unpaid) Leadership • Managed a team in 2024-present to carry out business objectives and satisfy stakeholder expectations.

2024: Organised PR and communication matters in Singapore Motorshow. -- Communications: Main role in strategising communications and effective marketing messages for Brand, Model, and Dealer, including events management, showroom touch-points, and digital touch-points. PR: Creation of press releases, contacting media, car handover Digital Marketing: Social media handling, website content updates Designing: Creation of assets, liaison for agencies and contractors

Also active in Q4 2023. Set up digital marketing framework (Google, Meta). Conceptualised new digital, localised campaigns. In charge of PawxPawDay 2023.

PR: Bridged foodpanda and vendors by creating and managing communications to notify under-performance, new opportunities for revenue growth, etc Vendor Engagement: Organised focus groups to troubleshoot and develop solutions Data monitoring: Monitored vendor health and deal metrics to find opportunities to increase revenue or cut losses Panda Ambassador

‣ Oversee and manage scholarship branding and voice ‣ Oversee multiple campaigns spanning video, copywriting, and designing ‣ Instagram, LinkedIn, Facebook

• Overseeing and developing marketing campaigns
 • Conducting research and analysing data to identify and define audiences • Devising and presenting ideas and strategies
 • Designing, creating, and managing marketing campaigns
 • Managing social media calendar and accounts
 • Exposure across multiple brands and customer segments


‣ Identify consumer behaviour and patterns to direct them to their preferred product ‣ Demonstrated strong listening skills to build connections with consumers to guide their journey ‣ Drive sales to go beyond sales targets for multiple consecutive months ‣ Apply effective communication with consumers to create long-term interest in products ‣ Regular practice of communication in various languages to connect with a variety of consumers ‣ Equip consumers through product knowledge and expertise for their benefit ‣ Served as a mentor for new employees ‣ Commitment to team synergy ‣ Discuss a myriad of customer concerns and guide them to their goals

‣ Facilitate and lead group discussions ‣ Teaching and leading students to learn about investments through concepts ‣ Learning about coaching and teaching through group led guidance.

‣ Relay important appeals to member of parliament in letter writing ‣ Consulting neighbourhood needs I learnt about public leadership and grassroots organisational leadership. I was inspired by this work and will definitely help out my area in similar ways.

Creative: ‣ Content creation: Instagram, Facebook ‣ Videography (film and editing), blog writing, copywriting, captioning ‣ My creative work allowed a steady increase in length of engagement and follower count on both the site and social media pages. Logistics: ‣ E-commerce branding on Shopify ‣ Tracking shopping trends on Shopify ‣ Packing and supervising package delivery ‣ Delivery: Local (Ninjavan), International: DHL

An active member in NTU-USP club: • AGA: Facilitated REACH programmes as student helpers, organised Amazing Race for the 2019 STEP Regional Youth Dialogue, various events planning • PPR: Director, Videographer and video editor, project and campaign ICs Hall block representative: • Ensure safety of block residents • Disseminating updates, relaying feedback • Fire warden.

Semester Exchange Programme Relevant Courses: • Public Relations • Comparative Politics in Asia • The Practice of International Relations • Research Methods