Zolly Gonzales

Developed and managed comprehensive countywide advertising strategy from a business, sales, and technical perspective. Managed Graphics and Video production teams to create impactful paid media content. Developed, created and implemented all sales and advertising materials. Developed and implemented strategic, high-impact creative campaigns. Conducted research to support Bernalillo County's strategic plan. Planed and coordinated the development of market research studies and develop specific branding and marketing initiatives and present its findings. Coordinated the design, printing and distributing of marketing and communication materials. Developed and implemented diverse methods to promote Bernalillo County initiatives and programming to the community. Developed new prospects and interact with existing customers to increase sales of the organization's products and/or service. Responsible for the coordination, promotion and implementation of events and programs with local businesses and community organizations.

+ Responsible for creative direction and execution of the brand's visual and verbal identity, including the logo, name, slogan, colors, fonts, tone, and style. As well as physical collateral including build-out, menu and signage design. + Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels + Manage all digital channels including social media accounts, website and reservation services + Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads + Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Responsible for market research and strategic long-range planning. Curate and create original, engaging photo, video and written content for social channels. Write and pitch product copy and editorial to leadership team. Write strategic blogs for SEO and for submission to industry-specific publications. Responsible for entire relaunch of new website: including design, copy & content creation. Create and design merch items + collections. Track, analyze, strategize and present marketing metrics, findings and data to leadership team. Coordinate strategic community events to promote the cafe, merchandise and new products/offerings.

In charge of creating + executing impactful marketing initiatives that drive brand and revenue to El Rey Court, and its sub-brands, La Reina, Swim Club and Turquoise Trailer. Responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on-time, and on-budget.

Responsible for market research, analytics and strategic planning Curate and create photo, video and written content for social media including Facebook, Instagram and Twitter. Write and pitch product copy and editorial to leadership team Responsible for all crowd-sourced channels such as Google Business, Yelp, Opentable, etc. Engage directly with followers, customers and reviewers

Manage, schedule, and lead team of shop keeps Managing photographer/social media team Put together art, community and social events hosted by shop Run reports, upload inventory and keep track of the payouts for the 20+ vendors in the collective. Curate shop and select products and vendors while ensuring aesthetic consistency and variation in product offerings. Great with customer service Enjoys sharing the story of the brands and vendors in the shop and selling directly to customers.

In charge of all internal communications and media curation. Including internal podcasts I taught myself to record, edit and publish. Coordinated all company events, holidays and meetings including the annual company-wide, 3-day extravaganza intended to cast the vision and road map for the upcoming year. Was in charge of hiring, on-boarding and ensuring that Improve Group had a strong and positive company culture.