Zoha Ahmed

During my marketing internship, I gained extensive experience in various aspects of marketing, with a significant focus on conducting detailed market research and competitor analysis. This involved gathering and analyzing data on competitors' strategies, pricing, and customer engagement tactics, which informed our marketing strategies and contributed to a more competitive positioning in the market. I also engaged in creating engaging content, implementing digital marketing campaigns, and leveraging social media to enhance brand presence. My contributions to market research projects not only improved our understanding of the competitive landscape but also equipped me with critical analytical skills and a deep understanding of market dynamics.

As the manager of our company director's LinkedIn, I amplified our focus on due diligence, climate action, and investment, connecting with over 600 key stakeholders and expanding our business network. My role in influencer collaborations advanced our product promotion and partnership formation, significantly enhancing our market presence and opportunities.

In my marketing internship at an advertising agency, I not only immersed myself in campaign development and gained insights from on-set shoots but also honed my skills in social media marketing by crafting compelling Instagram post captions for various clients. This role allowed me to blend creativity with strategic messaging, enhancing brand engagement and audience interaction. My involvement in these projects sharpened my abilities in content creation, digital marketing, and creative writing, further enriching my understanding of advertising dynamics and effective communication strategies.

Started my exchange at Maastricht University, embracing its unique Problem-Based Learning (PBL) system. Ready to expand my horizons and dive into real-world problem solving.