Zoey Elana

Cushionaire Shoes (Instagram: 10.8K followers) Over the past 1.5 years, I’ve led social strategy, content ideation, influencer partnerships, and campaign execution across platforms, driving cohesive brand storytelling and measurable growth. Social Strategy & Platform Leadership - Lead strategy and content creation for Instagram, growing the account to 10.8K followers. - Launch and manage Pinterest ads (started Nov 2025), achieving 7x ROAS across Conversion, Consideration, and Catalog Sales campaigns. - Oversee YouTube channel direction and collaborate with the TikTok team to ensure cross-platform alignment. - Develop monthly seasonal and trend-based content calendars in partnership with marketing and sales. Campaign Execution - Managed 2026 International Women’s Day campaign from concept to rollout. - Planned and executed 3 full-scale photoshoots (creative direction, storyboarding, model sourcing, photographer hiring, budget management, and cross-team collaboration). - Lead seasonal campaigns (e.g., Valentine’s Day), aligning content across platforms. 4 images, 2 graphics, 1 gift guide carousel 8 stories, 15 reels 2 collaborative influencer partnerships generating 50K+ views Influencer Marketing & UGC - Manage influencer partnerships to support new launches and restocks. -Run Ambassador UGC program (4 partnerships/month). - Secure and manage 2 strategic gifted influencer collaborations per month. - Coordinate deliverables, usage rights, PR shipments, and tracking via Shopify Collabs. Community & Content - Manage community engagement on Instagram. - Source and repurpose high-performing UGC. - Edit short-form video content and maintain cohesive brand voice.

Generate revenue by suggesting sponsorship gaps, identifying names, mining contacts and sending initial communications Decrease operating costs of training and race events by finding and convincing sponsors to supply goods and services Research, categorize, curate, prioritize and manage pipeline using LinkedIn and spreadsheets Track sponsors based on select criteria including wellness, endurance goals, demographics, race locations and diversity

Provided copywriting, technical and user feedback to support production of animated marketing video Attracted distributors through a LinkedIn engagement campaign in order to increase monthly users Pitched the app to clients, ensuring the positive impact to online reviews was clear and convincing

PLUK: Barista/Hostess (Amsterdam) – Educated customers by presenting and explaining the coffee and food menu; answering questions, and ensuring that the vision of the company was always maintained through services and visual presentation. Managed stock inventories, submitting daily and weekly orders to managers. BACK: Kitchen Staff (Amsterdam) – Founding employee at flagship location for an innovative fast casual restaurant serving freshly prepared meals with protein-rich ingredients Holey Moley: Receptionist (Singapore) – Helped Australian mini-golf bar chain adapt to an Asian customer base in its first franchise outside of the home market. Stefano Ricci: Retail Assistant (Singapore) – Catered to high-end customers at the iconic Marina Bay Sands location for this luxury international clothing brand

Developed and implemented an employer branding campaign on Instagram to achieve identified goals and needs Planned and executed events to ensure guest satisfaction: promotional emails, hosting and content for social media Assessed and contacted venue options in order to match location, atmosphere, cost and other requirements

Freelance modeling Started as a baby in Tokyo, until age 10. Continued in Singapore from age 15-21 doing Freelance.

Worked as a princess party hostess/princess throughout different developments in the business; remote and using other venues, to adapt to the shift to having a new venue open in April 2021. Key Aspects * Welcoming and checking in guests * Ensuring there is a special focus on the birthday child * Running activities such as fashion shows with kids, makeup, nail painting, temporary tattoos

Worked under the director to generate leads, contact potential clients, and obtain market intelligence. Consolidate incoming information to generate quarterly reports for distribution to agents, tenants, and landlords.

Created Facebook photo carousels (collages) to promote new items, themes or seasonal interest (e.g., back-to-school) Analyzed advertising for competitors in order to develop and present a new campaign concept for brand on Instagram Planned, filmed and edited all aspects of a stop-motion advertisement, including storyboard, outfits and music

Attentive to fine details to ensure magnificent displays while ensuring immaculate maintenance of shop floor Provided exceptional level of service to ensure total customer satisfaction with all facets of shopping experience

Higher level courses - Business and Management - Psychology - English Language and Literature Standard level courses - Math Studies - Spanish B - Biology