Zoey Jiang

Assistant Brand Manager Marketing @ Kraft Heinz

Country

China

City

Shanghai

Industry

Food & Beverages

Skill

Pricing, Revenue Management, Business Analytics

Experience

Assistant Brand Manager Marketing

Kraft Heinz

2025-5 - Present · 1 yr 5 mos

中国上海市

CTE Brand Marketing Team

Business Intelligence Supervisor

Kraft Heinz

2022-9 - 2025-5 · 2 yrs 9 mos

中国上海市

Revenue Analyst (BI Supervisor) in Revenue Management Team

International Management Trainee

Kraft Heinz

2021-9 - 2022-8 · 1 yr

Shanghai, China

Data Analyst Intern

NielsenIQ

2021-4 - 2021-6 · 3 mos

中国上海市

- Joined the BASES team for quantative analysis works. - Assisted the survey distribution, result analysis and report visualization process.

Quantitative Analyst Intern

Ipsos

2020-11 - 2021-1 · 3 mos

Shanghai, China

- Assisted the FMCG Team in questionnaire content and logic designing, research plan designing, original data sorting, data analysis and result visualization. - Worked with team to write the annual market research report of a leading beverage brand. Helped design a research project for a leading elevator advertising brand.

Assistant Consultant

联蔚科技

2019-6 - 2020-4 · 11 mos

Shanghai

- Worked on daily monitor and business review for a leading Maternal & Child brand’s T-Mall e-commerce business. Offered market recommendations and solutions based on data findings. Assisted algorithm team to design multiple programs (GMV prediction, customer cluster, …) using Excel, Alibaba Databank and Alibaba Strategy Center. - Received Alibaba Data certificate as Databank analyst. Assisted Alibaba Maternal & Child team to formulate a cross-brand research to provide industry performance indicator.