Zoey Geoca

• Executed a high volume (35+ per day) of compelling monthly social media content calendars by crafting engaging copy and producing platform-specific graphics, stories, and reels for Instagram, Facebook, and LinkedIn, ensuring each agent’s digital presence reflected their distinct brand personality and enhanced brand consistency and engagement across all channels; proactively spotting, adapting, and integrating social media trends, formats, andplatform-native content to maximize relevance and engagement. •Collaborated closely with cross-functional teams to align social media strategies with client expectations and broader company goals, ensuring cohesive and effective campaign execution. • Managed all client edit requests and supported ad hoc content creation in Canva, assisted with coordinating scheduling through Hootsuite and Meta Business Suite to ensure timely, accurate, and brand-aligned deliverables.

• Developed and wrote compelling social media captions and designed and executed full monthly content calendars using Canva, including platform-specific graphics and reels, for Instagram, Facebook, and LinkedIn, enhancing brand consistency and engagement across all channels. • Managed Google review responses for 90+ clients, and executed monthly content uploads and scheduling across platforms using Meta Business Suite and Hootsuite. Also fulfilled ad hoc content requests by creating tailored graphics and captions, ensuring timely and on-brand delivery. •Produced 90+ monthly and 10–40 quarterly client-facing reports using Hootsuite Analytics, delivering clear insights on campaign performance and supporting strategic client decisions. •Launched and optimized paid ad campaigns via Meta Business Suite and oversaw all boosting efforts, resulting in increased reach and improved ROI across targeted campaigns. •Co-created a library of 30+ original content templates for kickoff calendars, designing reusable assets that enabled team members to efficiently launch social strategies for new clients and streamline onboarding workflows.

• Created original social content using Adobe Express, Photoshop, and Canva, and managed posting schedules across platforms. • Oversaw and edited all content produced by interns, ensuring accuracy, brand alignment, and quality. Also researched and published timely content related to the Swimming Olympic Trials, both in preparation and live from the event.

• Created and managed content for social media platforms, including Instagram, Facebook, X, and Threads, using Adobe Express, Photoshop, and Canva to produce engaging and brand-aligned visuals. • Designed and edited graphics and videos with Adobe Express, Photoshop, and Canva while monitoring current news trends, and developed marketing overviews and analyses to inform strategic decisions. • Led content creation as project manager for the 2024 NCAA campaign, organizing, communicating with, and managing a team of 8 interns to deliver cohesive and timely materials. • Developed and executed a comprehensive marketing campaign to secure donor funding for the International Swimming Hall of Fame, overseeing all phases from research to final delivery.

• Consistently contributed to team success as a distance swimmer by showing up daily for training, maintaining a strong work ethic, and scoring points regularly, demonstrating commitment, resilience, and a team-first mindset.

I oversaw the pool and helped maintain a safe environment for the members of the club while enforcing guest adherence to pool guidelines in a professional manner. Senior lifeguard 2022-2023 season. Provided swim instruction to varying ages and class sizes.

I coached ages 3-13 on the summer league swim team. I had responsibilities such as creating training programs for practices as well as supervising and coaching at meets.