Zoe Meeran
Fractional CMO / Growth Lead
About
I'm not a traditional growth leader - and I believe that in today's landscape, the funnel is no longer enough. Growth requires understanding exactly what gets people over the line, and the agility to produce creative that delivers it.I bring a rare perspective stemming from time spent in agency, tech, and brand, which fuels how I build ML-driven growth systems that expand outward, not upward. I start by unpacking what makes a brand's core audience care, then expand to the next best audience, and the next - and feed every signal back into creative and product strategy.At Spanx, I led Global Ecommerce & Performance Marketing, shifting the business to AI-first systems and incrementality-based forecasting. At Meta, I spent 7+ years in deep partnership with DTC brands, and building the ML frameworks that performance marketers now rely on, with deep focus on how creative drives algorithmic outcomes.I've owned revenue forecasting, managed ecommerce end-to-end, and can translate technical complexity into C-level strategy.Open to VP/Head of Growth and GTM leadership roles - let's talk.
United States
Brooklyn
Marketing & Advertising
Performance Marketing, Growth Strategies, Machine Learning, P&L Management, Marketing Analytics, Incrementality Testing, Digital Strategy, E-commerce Optimization, Cross-functional Team Leadership, Board Relations, Business Growth Strategies, Data-driven Decision Making, Creative Strategy, Generative AI, Simplifying the Complex, Marketing Leadership, Business-to-Business (B2B)
Experience
Fractional CMO / Growth Lead
New York, NY
Partnering with high-growth brands to establish growth, retention and measurement systems that boost revenue. Categories include luxury lingerie, hospitality.
VP, Global Ecommerce & Performance Marketing (Head of Growth)
Spanx
Growth-focused leader owning ecommerce, affiliate, CRM/lifecycle and paid marketing. - Managed a large-scale marketing budget and nine-figure ecommerce business, leading a global growth organization through an AI-first transformation that drove a significant YoY growth inflection, and strong email and SMS revenue growth - Redesigned the operating model by unifying ecommerce, performance marketing, and analytics into a single revenue organization, while implementing incrementality testing and algorithm-powered investment systems
Business Marketing / Customer Growth
Meta
New York, United States
Helped thousands of DTC brands find growth on Meta by building repeatable, scalable growth systems. - Built and scaled a global program to win back advertiser revenue following iOS privacy changes - Uncovered new growth levers and built an ML-based performance framework that translated Meta's auction mechanics into a repeatable growth system for brands - Scaled from an 8-brand pilot to thousands globally; drove measurable revenue lift from brands who adopted creative as targeting
Business Marketing / Customer Growth (eCommerce, Retail, DTC)
Meta
Built category-specific eCommerce/Retail marketing strategies to help brands maximize the impact of their Meta campaigns despite growing macroeconomic headwinds.
Client Partner (eCommerce, DTC)
Meta
1:1 strategic partnership with Bark, Nutrisystem, QVC, and others to maximize the impact of their Meta marketing programs
Senior Director, eCommerce Strategy & Investment
Hearts & Science
New York, United States
Unified digital strategy and reformed cross-channel budget management on the AT&T business for significantly reduced waste, while leading a multi-functional team of 35
Group Director
OMD
New York, United States
Piloted an audience-centric marketing strategy for Time Warner Cable, meeting consumers at multiple touchpoints and implemented a custom-built attribution strategy to measure success
Associate Director, Digital / Strategy
OMD
Clients: Time Warner Cable
Supervisor, Digital
OMD
Greater New York City Area
Clients: Monster.com, JCPenney
Supervisor, Digital (previously Sr. Planner)
Initiative
New York, NY
Media Planner (Integrated)
EP+Co
Media Buyer (Local Broadcast)
SpotPlus
Assistant Media Buyer (Local Broadcast)
SpotPlus
Education
Penn State University
Media Studies
Minor: English
Zoe Meeran's Contact Information
Phone
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