Zoe Malin

• Pitched and wrote daily shopping articles including reviews, guides and features • Tested products and coordinated with brand representatives to request samples • Collaborated with SEO strategists to optimize e-commerce content by updating evergreen stories • Contributed to sales event coverage during Amazon Prime Day, Black Friday, Cyber Monday and more • Scheduled daily Facebook and Twitter posts, as well as created Tik Tok and Instagram content • Built articles in NBC’s content management system and coded affiliate links

• Helped launch Select’s New & Notable column, a weekly article informing readers about new products, shopping news, sales and deals • Wrote "most purchased" product guides for categories like face masks, pet supplies, weighted blankets and more • Contributed to Amazon Prime Day, Black Friday and Cyber Monday coverage • Pitched and wrote holiday gift guides

• Wrote and pitched articles ranging from monthly sales guides to features about skincare • Produced social media copy for posts published on NBC News’ Facebook page • Input and optimized articles in NBC’s content management system • Programmed website’s homepage and updated subfronts with new content

After my brother, mom and I were diagnosed with Celiac Disease in 2016, I began baking and selling gluten free desserts in my community. I also started a website and social media account about my baking endeavors. Since then, To Be Gluten Free has grown to be a fully operating bakery. I take orders year-round and deliver them to my clients or cater their events. I am also a vendor at local farmers markets and fairs on Long Island and donate baskets or gift cards to philanthropic events across New York.

• Oversaw a team of 100 writers, photographers, designers and social media staff in the creation and publication of a quarterly print magazine • Managed editorial staff and provided constructive feedback to hone print and digital articles • Developed a strategic plan for each issue, including layout, theme, story assignments and brand partnerships • Trained editorial staff in reporting stories, interviewing sources, writing articles and media ethics

• Worked with companies across the United States to establish social media strategies and content calendars for their businesses • Published daily posts on Instagram, Facebook, Twitter, Pinterest and LinkedIn • Developed email marketing campaigns through Hootsuite to boost customer engagement and create brand awareness • Identified social media trends and adjusted content strategy accordingly to reach larger audiences

• Researched and pitched business stories for international news broadcasts during the 2020 presidential election • Prepared video packages, sound bites, photos and graphics for on-air shows • Booked guests and created guest files for sources who appeared on First Move with Julia Chatterley • Prepared social media posts for First Move’s Twitter account and monitored daily follower engagement

• Led business beat reporting and wrote articles for daily print newspaper • Conducted interviews and networked with sources to diversify The Daily’s coverage • Contributed reported features to The Daily’s arts and culture magazine, The Monthly • Oversaw a team of over 70 reporters, photographers and designers in the creation and publication of “The Best of Evanston,” a yearly special section that awards superlatives to local businesses

• Generated articles and photo lists for Newsday.com • Launched two long-form digital features for Newsday's family and kids vertical • Published a three-page print feature for Newsday’s Explore Long Island section, circulation 150,000 • Produced and managed content through Atex Contributor Tool (ACT), DM Desk and Polopoly • Analyzed readership data using Metrics for News and content analytics using Chartbeat

• Reported weekly feature articles for the print newspaper and website • Photographed local events and created digital photo albums on social media • Managed Facebook and Twitter pages

Zoe Malin’s final project for her breaking news course, taught by New York Times Journalist Richard Perez-Peña, was selected to be presented at the end of the program. Zoe is now a student ambassador for the School of the New York Times.