Ting Hsuan (Zoe) Hsu

Senior Project Specialist

About

Hi, I’m Zoe. With 4+ years of project management experience, I specialize in turning bold creative concepts into measurable business outcomes. My expertise spans from winning competitive pitches to delivering high-profile experiential activations for world-class brands like Nike, Disney, and Aston Martin F1.I thrive in fast-paced environments, leading cross-border, cross-functional collaborations and orchestrating critical project architectures. Whether it’s liaising with U.S. leaders for NBA star tours or optimizing interactive user journeys that hit 230% of target, I focus on streamlining workflows, maximizing engagement, and converting traffic into results.As a former national ultimate frisbee athlete, I bring rigorous discipline, high adaptability, and a strong collaborative mindset to every project. I am passionate about blending data-driven marketing with user-centric experience design.🎯 I love connecting with new people and exchanging ideas—feel free to reach out here or at zoe.s.hsu30@gmail.com.

Country

City

Taiwan

Industry

Sports

Skill

User Experience (UX), Project Management, Event Planning, Project Coordination, Social Media Marketing, Advertising & Copywriting, Presentation Skills, Event Manager, Exhibition Planning, 社群媒體行銷, Video Editing, Adobe Illustrator, Adobe Lightroom, 體育行銷, Microsoft Office, Administrative Assistance

Experience

Senior Project Specialist

展逸國際企業股份有限公司

2022-8 - 2026-3 · 3 yrs 8 mos

Taipei City, Taiwan

• Executed Nike’s "Mission Rise 2025" in Beijing; managed key project documentation and liaised with the U.S. basketball team for NBA star tours, supporting events with 10,000+ attendees and 10M+ media reach. • Delivered high-profile brand activations, winning the pitch for the Glenfiddich x Aston Martin F1 pop-up (hit 230% of target with 9,200+ visits) and managing backstage operations for 8 designer brands at Disney 2025 Shanghai Fashion Week. • Drove multi-account social media strategies by producing 200+ digital assets; successfully grew an international basketball tournament’s Instagram by 6,000+ followers in 30 days, generating 2M+ organic reach.

Project Specialist

皇廷整合行銷傳播有限公司

2021-7 - 2022-8 · 1 yr 2 mos

Taipei City, Taiwan

• Co-developed the 'Flowers in Taipei' brand launch, overseeing 100+ marketing activations and collaborating with lead design partners to drive 530K+ website visits. • Executed 8 major events for the Taipei Flower Festival, including opening ceremonies, press conferences, and live performances, attracting 300K+ attendees and securing 3M+ ad impressions. • Served as the primary project liaison, aligning 10+ external vendors and sponsors while supervising a 20+ member on-site execution team to ensure seamless operations.

Event Coordination Intern

Bopiliao Historic Block

2020-7 - 2020-12 · 6 mos

Taipei City, Taiwan

• Proposed and executed 3 workshops, a press conference, and the opening ceremony for the Chengxi Living Festival, contributing to a cross-platform cultural event that attracted 35,000+ total visits. • Supported exhibition operations by spearheading narrative copywriting and content curation, aligning special exhibition texts with themes to optimize information flow and on-site visitor experiences. • Enhanced website interface and platform UX on Accupass through strategic visual asset design and end-to-end web content management.