Zoe Bertollini

• Produced case studies and video testimonials in collaboration with clients for public-facing content and create internal enablement materials in partnership with sales, expanding client assets by 300% and sales content by 100% • Optimized HubSpot lead scoring and email campaigns, improving MQL accuracy and accelerating pipeline conversion • Created and published content across blogs, landing pages, email campaigns, and social media to increase brand awareness, drive website engagement, and generate higher quality leads • Led end-to-end website launch, creating SEO-optimized copy, directing creative assets, coordinating QA, and post-launch testing and optimization that doubled organic traffic and tripled inbound leads

• Created high-performing content pieces, including blogs and infographics, shared across newsletters, LinkedIn, and the company website • Led event planning for a major fintech conference, implementing strategic outreach and booth engagement tactics that increased booth engagement and scheduled meetings by 100% over the previous year • Revamped external newsletter strategy, leveraging A/B testing to increase the open rate by 70% and click-through rate by 300%, exceeding industry benchmarks • Managed internal newsletters, collaborating cross-functionally to curate updates, increasing engagement by 15% • Led the execution of company-wide meetings, introducing new processes for better cross-team representation and flow

• Created a 20+ page SharePoint intranet site from scratch, improving content organization and internal communication • Developed and optimized marketing copy for social media, email campaigns (HubSpot), and promotional images, driving a 40% increase in engagement across all channels • Contributed to campaign ideation, brainstorming new content strategies and marketing channels for promotion • Led projects to improve marketing processes, optimize email performance, and deepen product knowledge across teams