Zhuoqian Li

- Conducted data entry and management to analyze customer participation data, aiming to optimize operational strategies. This led 7x increase in monthly events and significantly boosted customer satisfaction. - Developed dashboards using Excel and Power BI to address inefficiencies in reporting, resulting in improved operational metrics and better decision-making for stakeholders. - Collaborated with cross-functional teams to developed predictive models for customer segmentation, optimizing targeted marketing efforts, resulting in an 80% subscriber growth.

- Contributed to an 18% reduction in NPS detractors through improved data accuracy and compliance by retrieving and analyzing large datasets using SQL and Python, normalizing data and analyze key marketing KPIs. - Conducted brand position and competitor analysis by developing comprehensive research reports and customer churn surveys, conducting competitor analysis and customer segmentation. - Improved team collaboration and project outcomes by acting as a team player to streamline project processes and data handling, working alongside project managers and utilizing CRM tools.

- Implemented data-driven content strategies, increasing TikTok followers by 30% (926K → 1.2M) and boosting engagement. - Conducted demographic and behavioral analysis to align content with audience preferences, effectively communicating findings to the marketing team, significantly improving engagement. - Optimized ad spend allocation through ROI-driven campaign analysis, improving marketing efficiency

- Contributed to a 14% increase in sales by creating detailed user personas through analyzing client preferences and requirements, which supported the development of specialized marketing strategies. - Improved team collaboration and project alignment by collaborating with cross-functional teams to ensure marketing strategies were aligned with client goals.