Ziyi GUO

Publicity&PR • Supported Spotplans to align with campaign goals and led online media support for BU24 EOY, CNY, Trinity 100th Anniversary, and other J&W campaigns across multiple platforms; conducted competitive benchmarks to support media performance analysis and creative strategies; • Developed product proposals for celebrity features; managed KOL collaborations and social calendar planning for RED; responsible for product SKU management for merchandising and copywriting for in-store events; • Coordinated Bilibili's support for the CWI Award Ceremony, ensuring content coherence and policy compliance; • Conducted daily SEO/SEM reviews across multiple platforms; monthly tracked sales & advertising data, created cross-channel dashboards and performance reports. • Oversaw Dianping management and content updates for China region stores; supported PO processing and daily checked campaign execution.

Assisted in product marketing initiatives across 10+ luxury and premium eyewear brands under Keye’s brand portfolio, including collections of Gucci, Balenciaga, Cartier, Saint Laurent, Chloé, Maui Jim, and others. • Built the framework for FW23 Trend Report and supported Product Whitepaper; Conducted competitive market analysis and sales data to contribute to the SS24 product forecast and product selection strategy; • Managed 600+ FW23 PR samples for celebrity features and led social media content creation on RED; developed Monthly Brand Visibility Report; • Led FW23 e-commerce PDP creation on Tmall; coordinated the 2023 KEYE Beijing Exhibition Broadcast Event; • Refined SKU product management to support performance analysis and in-store event merchandise.

• Supported FEB-JUL online campaigns for PCD, managed influencer collaborations on RED & Douyin; researched to propose high-profile KOL & KOE collaborations through PARKLU and RED. • Conducted competitor research and KOL content deep-dive to provide strategic insights; • Coordinated to support the Dior Rouge Repush Campaign and the launch of Dior Nectar; • Led campaign content creation and release for DIOR in Red campaign (DIOR X VOGUE film Exhibition) and for Dior Beauty’s sponsorship to Shanghai International Film Festival, managed KOL collaborations and ensured PCD’s brand coherence. • Oversaw PCD's campaign processes, managed PO and ensured smooth daily execution of ePR activities.

General Marketing and Communication, Branding, Advertising Creativity and Production, Product Development, Market Research, Consumer Research, Media Planning, Business Development, Entrepreneurship, etc.