Zi Ye

Head of Merchant Operations @ Fruugo.com

About

With a decade's experience in cross-border e-commerce, I bring a deep understanding of the e-commerce ecosystem. My expertise spans market penetration, resource integration, and expansion, offering strategic insights that enable companies to adapt to new markets and strengthen communication with key sectors. My passion for branding and marketing is matched by my ability to address complex client issues and manage public relations effectively, enriching my skills in both B2B and B2C relationship management. As the founder of companies in both the UK and China, I have a unique dual perspective of decision-making and execution. Committed to continuous learning and innovation, I tackle challenges with enthusiasm and adaptability, thriving in demanding environments and driving sustained growth and value in organisations.

Country

United Kingdom

City

Cardiff

Industry

Internet

Skill

Total Account Management, E-Commerce, Search Engine Optimization (SEO), New Market Expansion, International Business Development, Direct Sales, International Sales, Global E-Commerce, E-commerce Optimization, Team Management, Stakeholder Engagement, Digital Marketing, International Logistics, Project Management, Leadership, Research Skills, Business Strategy, Strategic Planning, Public Relations, Account Management

Experience

Head of Merchant Operations

Fruugo.com

2025-7 - Present · 1 yr 3 mos

Head of Market Development, China

Fruugo.com

2024-8 - 2025-7 · 1 yr

Head of Account Management

Fruugo.com

2024-5 - 2024-8 · 4 mos

Market Development Management

Fruugo.com

2023-5 - 2024-5 · 1 yr 1 mo

Account Manager

Fruugo.com

2022-2 - 2023-5 · 1 yr 4 mos

Warehouse Manager (General Manager)

ZTO International UK

2020-11 - 2022-2 · 1 yr 4 mos

Newport, Wales, United Kingdom

- Project Management: Spearheaded the inception and planning of a new warehouse, laying the groundwork for a novel business service line. - Market Development: Scouted and capitalized on market opportunities, orchestrating and executing comprehensive sales cycles. - Account Management: Expertly navigated B2B and B2C landscapes, adeptly juggling diverse customer requirements and delivering tailored solutions. - Team Leadership: Enforced accountability standards, ensuring team performance consistently hit and surpassed benchmarks. - Cross-Cultural Management: Skillfully led a diverse team, bridging cultural gaps and fostering a harmonious and productive work environment. - Logistics Mastery: Commanded a foundational understanding of logistics and distribution, specializing in import/export operations involving China.

Director of Business Development

HAPPY UK LIFE LTD

2014-5 - 2021-10 · 7 yrs 6 mos

Cardiff, Wales, United Kingdom

- Cross-Border E-commerce Mastery: Successfully managed both B2B and B2C sales, specializing in importing and exporting, with a focus on FMCG and fashion products. - Strategic Branding & Marketing: Demonstrated deep insights into formulating and executing branding and marketing strategies tailored for the Chinese audience. - Digital Marketing Expertise: Spearheaded multi-channel digital promotions across prominent Chinese platforms, including WeChat, WeChat Public Account, XiaoHongShu, and Weibo. - Remarkable Business Growth: Achieved a substantial leap in business scales, escalating annual turnover from £10K to £400K in a mere year. - Diverse E-commerce Operations: Managed and operated renowned Chinese e-commerce platforms, including Taobao and WeiDian. Additionally, pioneered an independent e-commerce site in the UK, showcasing a broad understanding of both Chinese and British online retail landscapes. - Web Storefront Innovation: Established an independent online store featuring an impressive array of over 400 SKUs, exemplifying expertise in online retail management.