Ziwei Wu

I am a hospitality and commercial professional with experience across owner-side operations, brand development, and revenue strategy. My career spans property-level execution and group-level commercial leadership, giving me a management-level perspective on hotel operations and executive decision-making, and a clear understanding of how strategic choices impact operational and financial performance. I currently serve as a Group Director of Sales & Commercial Strategy within a multi-brand hotel management company operating 10 properties across three brands. I am responsible for portfolio-level decisions related to revenue management, pricing, distribution strategy, membership systems, and corporate account development, while balancing brand positioning, operational realities, and long-term scalability. I am also a co-founder and shareholder, with hands-on responsibility for the development and ongoing performance of the From.K lifestyle hotel brand. In parallel, I have gained platform-side experience at Trip.com Group, working with upscale and luxury hotel partners, including international brands and developer-owned properties. In this role, I provided data-driven recommendations on pricing, inventory, and channel performance, supporting hotels in aligning commercial strategy with platform demand. Alongside my professional experience, I hold a graduate academic background in Communication, with training in market research, digital marketing, and risk & crisis communication, which supports my analytical, structured approach to commercial decision-making. I am particularly interested in opportunities related to hotel development, commercial strategy, and asset-level performance, and I enjoy working at the intersection of strategy, execution, and real-world operations.