Ziwei Guo

• Promoted ARA’s digital restaurant solutions (Circle Eats, Yammii POS, payment, tax, and savings programs) to local restaurants, supporting merchant acquisition and product adoption. • Managed merchant onboarding, including account setup, system installation, and training on ordering and membership features to improve user activation and retention. • Supported field marketing, wrote promotional copy, and contributed to social media content across Facebook, Instagram, and RedNote to increase brand visibility. • Assisted the manager with market research, competitive tracking, data recording, and ongoing client relationship support.

• Collaborated with design teams to develop restaurant marketing assets, including app banners, social media visuals, and offline signage, supporting consistent campaign execution across channels. • Built a list of local KOLs and assisted with influencer promotions, coordinating communication, content needs, and activation timelines to expand brand visibility across the city. • Planned and executed city marketing events by managing partnership outreach, on-site setup, staffing coordination, and post-event data analysis to strengthen local engagement. • Negotiated collaborations with high-density apartment complexes and student communities, overseeing event planning, promotional messaging, and on-site logistics to ensure smooth execution. • Supervised and trained field marketing part-timers, monitored campaign performance metrics, and partnered with university clubs to enhance campus marketing reach and promotional impact. • Managed WeChat groups and the RedNote official account, developing content plans, engaging users, and promoting events to increase participation and community activity.

• Analyzed customer data and user behavior to identify product inefficiencies and provide insights that guided improvements to AI agent and consumer-facing tools. • Conducted user interviews and product testing, synthesizing findings into actionable recommendations for engineering teams to enhance product performance. • Built a structured issue-classification and tracking workflow that improved cross-team coordination and shortened resolution timelines across product teams. • Contributed to visualized reports, demo materials, and client presentations, translating complex data insights into clear narratives for product decision-making.

• Conducted historical and cultural analysis of Chinese cuisine in America by reviewing archival cookbooks, newspapers, and primary sources, synthesizing insights on authenticity, adaptation, and immigrant identity. • Performed text-mining and data processing on historical cookbooks using R, including cleaning, stemming, and generating term-frequency matrices to identify linguistic patterns and ingredient trends across documents. • Analyzed primary documents such as menus, regional cookbooks, and historical articles to compare traditional Chinese cuisine with Americanized adaptations, supporting a comprehensive research narrative.

Relevant Coursework: Data Analysis & Regression, Computational Statistics, Statistical Models & Data Mining, Text Mining, Digital Humanities, Global Food Systems, Asian Foodways.