Zisheng Liang

- Managed system-level content governance across Drupal and WordPress, including module maintenance, page architecture updates, and link integrity reviews to ensure consistency, accuracy, and compliance of external-facing information. - Coordinated cross-unit digital workflows using Basecamp, Sprout, and Mailchimp, tracking deliverables, assigning responsibilities, and surfacing operational risks to support standardized and auditable information processes. - Utilized GitHub for version control and developed R-based scripts for data visualization and quality checks, supporting validated reporting, anomaly detection, and data integrity assurance.

- Analyzed public mutual funds with a focus on fund structure, risk characteristics, and regulatory features, and supported investor education by translating ETF mechanisms and product risks into client-friendly communication materials. - Selected the STAR 50 ETF for a fund roadshow project, prepared product materials, and presented investment rationales to retail clients, strengthening product positioning and client engagement. - Developed pitchbooks and investor communication frameworks tailored to different client segments, aligning product narratives with macroeconomic themes, sector trends, and policy developments. - Collaborated with product, legal, and compliance teams to refine marketing content and improve transparency in cross-border product disclosures.

- Built and refined quantitative analysis models using Python and Tushare to evaluate A-share and CSI 300 stocks, applying multi-factor analysis and statistical methods to support trading strategy development and stock performance assessment. - Designed portfolio optimization approaches including Risk Parity and factor-based allocation methods, and conducted Monte Carlo stress testing to evaluate portfolio performance under different market scenarios. - Supported model calibration and parameter optimization using Bayesian Optimization and Genetic Algorithms, improving model stability and decision support for stock selection.

- Supported brand promotion and product positioning initiatives through market analysis and consumer behavior research, using Excel and SPSS to identify market trends and customer preferences. - Conducted statistical analysis in R to support customer segmentation and target audience positioning, and contributed to the development and execution of a new product marketing plan that increased product awareness by 20%.

- Identified production bottlenecks through data analysis and process evaluation, and supported optimization initiatives that reduced production cycle time by 4.5%. - Conducted cost-benefit analyses for production line upgrades and technology investments, providing data-backed recommendations to support operational efficiency and cost reduction. - Prepared visual data reports and regularly communicated analytical findings and recommendations to managers.

- Conducted policy and ESG-related research to support corporate social responsibility assessment and local public welfare initiatives, with findings used as reference inputs for sustainability-related planning. - Supported internal review and reporting workflows by organizing materials across ESG frameworks, including CSRD, IFRS S1/S2, and GRI, and assisting with metric selection and documentation preparation. - Assisted with project documentation, contract coordination, and patent filing materials, supporting cross-functional communication and day-to-day business operations

- Supported market research projects by collecting and processing data on consumer needs and preferences to inform new product concept development. - Analyzed market feedback and product performance data to generate insights for product improvement and customer-oriented decision-making. - Enhanced the presentation of competitive analysis reports, identifying market opportunities and contributing strategic recommendations for product differentiation.

Dean’s List for 2022-2023, 2023-2024 and 2024-2025 Academic Year Conferred the Honor Scholar Certificate upon Graduation

President of Student Union

President of Student Union