Zirui W.

- Worked in Risk Consulting section and provided consulting services to multinational auto OEMs, dealer groups, etc. Focused on dealer management and data-driven analysis. - Delivered market analysis and mid-long term HEV/BEV sales performance forecast for a global leading brand. - Also responsible for business management, client facing & reporting, and project quality & risk management.

- Worked in School Management Office and took charge of school operation efficiency management. - Elaborated utilization of teachers (6.9% up), classrooms (8.5% up), and national standard products (27.9% up) nationwide in one fiscal year by SOP optimization, dashboard establishment and action monitoring. - Acted as an internal consultant and coordinator to work closely with other departments of the HQ to accomplish cross-function projects, including product design standardization, and cross-platform data flow analytics & governance.

- Worked in Management & Risk Consulting section and provided consulting services to multinational auto OEMs, dealer groups, etc. Focused on dealer network management, customer research and digital transformation. - Developed master customer journey for a global leading brand based on competitor analysis, customer clinics, dealer interviews, and data analysis.

- Conducted dealer marketing expense management for a leading premium brand to cut down 6% - 9% of its total marketing incentive cost per year, including expense review, CI/VI steering, guideline development, incentive regulation optimization, and online expense review platform development. - Delivered other projects as a leading role or a professional, including dealer risk inspection and project management for a dealer group, and commercial due diligence of a car-sharing company.

- Responsible for media recommendations and marketing activities implementation for a premium auto brand.

- Responsible for SUV summer sales campaign coordination. - Supported a title sponsorship project of The Amazing Race II (an reality show).