Zinab Mohamed

Leading performance marketing teams across Egypt & Saudi Arabia. Managing and optimizing paid media campaigns on Meta, Google, TikTok & Snapchat. Driving growth through data-driven strategies focused on ROAS, CPA & scalability. Overseeing campaign structure, testing frameworks, and scaling processes. Collaborating with creative teams to develop high-converting ad creatives. Analyzing performance and delivering actionable insights to improve results. Mentoring team members and ensuring alignment with business objectives.

I manage full-funnel media buying strategies across Meta, Google, TikTok, and Snapchat to drive profitable growth for e-commerce and service-based clients. My focus is improving ROAS, reducing CPA, and scaling winning campaigns through data-driven optimization, creative testing, and advanced audience segmentation. I work closely with internal teams to align funnels, tracking, and reporting to deliver consistent performance improvements.

Leading the full digital performance function for a large Saudi industrial/home solutions brand. I oversee paid ads, tracking, analytics, and creative strategy to scale online sales and grow market share. My role includes building acquisition funnels, launching Google + Meta campaigns, testing creatives, improving conversion rate, and managing a full marketing team to achieve business KPIs.

I plan, launch, and optimize paid acquisition campaigns for Laftah across GCC markets. My focus is increasing sales through advanced media buying frameworks, UGC-driven creatives, and precise audience targeting. I analyze performance daily, scale winning assets, and implement CRO tactics to boost ROAS and monthly revenue.

Led the performance team responsible for Meta, Google, and TikTok campaigns for multiple e-commerce brands. I built the team’s campaign structure, optimization SOPs, testing frameworks, and reporting dashboards. Successfully improved ROAS, reduced CPA, and trained new media buyers on scaling strategies and cross-channel performance management.

Managed the full marketing department including paid ads, social media, branding, content, and CRM. I developed annual marketing strategies, managed budgets, and improved brand positioning. I also oversaw creative production, campaign planning, and performance optimization across channels.

Led media buying operations and developed paid strategies for multiple clients. I created performance systems, improved ROAS across accounts, and managed a team of media buyers. Oversaw experiment frameworks, A/B testing, and scaling plans to grow revenue consistently

Managed a team of media buyers and improved execution across Meta & Google campaigns. Developed playbooks for testing, optimization, and scaling. Ensured every account met KPIs through structured daily tracking and reporting.

Handled campaign setup, optimization, and creative testing for multiple client accounts. Gained deep experience in Meta ads, audience segmentation, and funnel optimization. Helped scale several accounts through structured testing and performance analysis.

Created social media strategies, content calendars, and managed paid and organic performance. Developed brand presence across Facebook & Instagram and worked closely with design/content teams. This role built my foundation in digital marketing and performance advertising.