Ziad K

• Develop and execute sales, marketing, and business development strategies aligned with commercial goals and key customer segments. • Lead integrated campaigns to enhance brand presence and revenue growth, ensuring consistency with industry standards and the Marketing Integrity Manual. • Collaborate with technical, product, and cross-functional teams to create content highlighting sustainability, innovation, and commercial value. • Align sales, marketing, and business development efforts to optimize customer journeys and drive continuous improvement through data insights. • Craft targeted value propositions and key messaging to support strategic themes and thought leadership. • Implement integrated plans to strengthen brand positioning and meet lead generation KPIs. • Leverage data and NPS insights to refine strategies and foster a customer-centric approach. • Manage external agencies for cohesive communication across all channels. • Participate in industry events and secure speaking opportunities to enhance thought leadership. • Report to senior leadership on initiative performance, adapting strategies as needed. Key Achievements: ✅ Increased premium products sales by 74% in 2 years by securing high-profile projects with leading developers. ✅ Managed project for development of new product and certification of Green Building certifications for three products. ✅ Acquisition of Giga projects, KSP-RAC, Red Sea, Amaala, Seven, Dr. Saulaiman Al Habib Hospital, and many iconic projects in KSA.

o Specifying & providing technical support for glass products with Architects, Designers, Consultants, Real Estate developers, projects owners, and government agencies. o Assist and support marketing and sales team in product positioning, branding, and pricing. o Quarterly project pipeline update and expected sales forecast. o Capture and share clients, market, and competitor’s insight.

• Delivered technical support and product specifications for Reynobond ACP and building envelope products, ensuring compliance with project requirements and industry standards. • Prepared comprehensive technical submittals, documentation, and approvals to facilitate project inclusion and strengthen client confidence. • Collaborated closely with the sales team to translate specifications into commercial opportunities, supporting pricing, client presentations, and negotiations. • Monitored and forecasted monthly product orders, aligning demand with sales targets and production planning. • Provided end-to-end support across the sales cycle — from initial specification writing and consultant engagement through to contract finalization and order placement, ensuring smooth execution and client satisfaction.

o Marketing AJ I&T products (Aluminium profiles, steel structures, wood doors, LED lighting) to Government Agencies, Contractors & Consultants through visits and presentations. o Technical Submittals: Initiate, follow up & close with clients, Contractors, Consultants & Government agencies. o Follow up with AJ I&T business units on clients inquires & RFQs and follow up on progress of negotiations for approval. o Prepare weekly and monthly reports on progress of work and achievement of goals set by Al Jaber Industries & Trading Executive Director.

o Setting & implementing sales plans, following Management yearly sales target. o Follow up on sales department employees’ sales and achievements, handling reports. o Projects follow up through contract implementation with factory departments and clients. o Follow up on clients' claims and requirements. o Follow up on contract closing after project handing over.